谷歌地图和本地搜索新增付费广告服务 商家推广迎来新机遇
站长之家4月26日消息 - 据外媒报道，谷歌近期在两项核心服务中推出了新的广告形式：谷歌地图和本地搜索结果。这一变革为商家提供了更多推广机会，同时也改变了本地搜索的竞争格局。
Chinaz.com April 26 News - According to foreign media reports, Google has recently introduced new ad formats in two core services: Google Maps and Local Search Results. This change provides businesses with more promotion opportunities while also altering the competitive landscape of local search.
通过这项新服务，投放广告的商家可以在相关搜索结果中获得更靠前的排名位置。目前，谷歌正在测试将付费商家与普通商家进行视觉区分的方案，以提升用户体验。
With this new service, advertisers can achieve higher rankings in relevant search results. Currently, Google is testing visual differentiation between paid and organic listings to enhance user experience.
主要变化特征：
Key Changes:
- 付费商家在谷歌地图中显示为紫色标记，与普通商家的红色标记形成对比
- 搜索结果中带有明显的"Ad"（广告）标识
- 目前仅支持PC端和Android设备，iOS系统暂未开放
- Paid businesses appear as purple pins on Google Maps, contrasting with regular red pins
- Clear "Ad" labels appear in search results
- Currently available only on PC and Android devices, not yet on iOS
这项更新对本地SEO策略产生了重要影响。商家现在可以通过付费广告在本地搜索结果中获得更突出的展示位置，但同时也要注意保持自然搜索结果的优化。
This update significantly impacts local SEO strategies. Businesses can now gain more prominent placement in local search results through paid ads, but should also maintain optimization for organic rankings.
谷歌本地搜索(Local Finder)是一项整合了地图技术和本地商户信息的服务，为用户提供企业位置、联系方式等重要信息。新广告形式的加入，使得本地商家有了更多展示机会。
Google Local Finder is a service that combines map technology with local business information, providing users with key details like business locations and contact information. The addition of new ad formats gives local businesses more exposure opportunities.
对于想要尝试新广告服务的商家，建议：
For businesses interested in trying the new ad service, we recommend:
- 评估本地搜索流量对业务的重要性
- 设置合理的广告预算和投放范围
- 持续优化商家信息(GMB)以获得更好的展示效果
- 监控广告效果并调整投放策略
- Evaluate the importance of local search traffic to your business
- Set reasonable ad budgets and targeting parameters
- Continuously optimize business information (GMB) for better visibility
- Monitor ad performance and adjust strategies accordingly