义乌货源如何通过谷歌SEM开拓日本电商市场？一件起批深度解析

义乌货源如何通过谷歌SEM开拓日本电商市场？一件起批深度解析

How to Use Google SEM to Tap into Japan's E-commerce Market with Yiwu Sourcing? (MOQ 1pc)

日本电商市场的黄金机遇

Golden Opportunities in Japan's E-commerce Market

疫情前，日本商品曾是中国海淘用户的主要购买对象，代购行业月入20-30万日元十分普遍。随着中国电商法实施和疫情影响，传统代购模式面临转型，但日本商品出口中国总额在2020年仍达到15.082万亿日元，占总出口额的22.1%。

Before the pandemic, Japanese products were among the most popular items for Chinese cross-border shoppers, with purchasing agents commonly earning 200,000-300,000 yen monthly. Although traditional agent models face challenges due to China's e-commerce laws and pandemic impacts, Japan's export value to China still reached 15.082 trillion yen in 2020, accounting for 22.1% of total exports.

日本商品持续受欢迎的三大原因：

Three Reasons for Japanese Products' Enduring Popularity:

• 严格的质量把控和匠人精神
• 设计更符合亚洲用户需求
• 快速的产品迭代创新能力

• Rigorous quality control and artisan spirit
• Designs better suited for Asian consumers
• Rapid product iteration and innovation

谷歌SEM推广效果分析

Google SEM Performance Analysis

对于义乌货源商家来说，谷歌广告在日本市场的平均CTR为3.17%，远高于全球平均水平。重点可投放以下高转化关键词：

For Yiwu suppliers, Google Ads in Japan achieve an average CTR of 3.17%, significantly higher than global benchmarks. Key high-converting keywords include:

SUPER DELIVERY平台优势

SUPER DELIVERY Platform Advantages

• 3000+日本本土供应商
• 142万+SKU可选
• 一件起批，批发价仅为零售价30-70%
• 与BASE平台无缝对接

• 3000+ Japanese local suppliers
• 1.42 million+ SKUs available
• MOQ 1pc, wholesale price 30-70% of retail
• Seamless integration with BASE platform

运营建议：

Operational Recommendations:

1. 通过SUPER DELIVERY直播了解商品实物
2. 关注限时折扣活动（通常持续1周）
3. 新用户注册可获2000日元优惠券

1. Check product details through SUPER DELIVERY livestreams
2. Monitor flash sales (typically lasting 1 week)
3. New users receive 2,000 yen coupon upon registration