Google推广策略：亚马逊卖家账号申请难度增加与多渠道外贸信托电话分析
在当今全球电商竞争激烈的环境下，Google推广已成为外贸企业获取流量和客户的重要途径。然而，许多卖家在拓展业务时，常常面临亚马逊账号申请困难的问题。最近，一张关于亚马逊将于6月30日停止招商的图片在各大卖家群中传播，引发了广泛关注。尽管后来经多位亚马逊招商经理确认，该图片为PS伪造，但亚马逊店铺注册越来越难已是不争的事实。
In today's highly competitive global e-commerce environment, Google promotion has become a crucial way for foreign trade enterprises to acquire traffic and customers. However, many sellers often face difficulties in applying for Amazon accounts when expanding their businesses. Recently, an image claiming that Amazon would stop merchant recruitment on June 30th circulated widely in various seller groups, attracting significant attention. Although it was later confirmed by multiple Amazon recruitment managers that the image was a PS forgery, the increasing difficulty of registering Amazon stores remains an undeniable fact.
亚马逊卖家账号的申请难度加大，主要体现在审核要求的严格化。以往，亚马逊接受信用卡账单作为审核依据，但由于其易于获取和地址可更改的特性，导致审核通过率较高。如今，亚马逊仅接受水、电、网、煤四种账单类型，且要求账单上必须有国家事业单位的公章以及申请人的地址和户名。这对于许多挂靠地址的卖家来说，无疑增加了挑战。因此，卖家在申请账号时，需提前准备好相关账单，并确保其真实有效。
The increased difficulty in applying for Amazon seller accounts is mainly reflected in the stricter audit requirements. Previously, Amazon accepted credit card bills as audit evidence, but due to their easy accessibility and modifiable addresses, the approval rate was relatively high. Now, Amazon only accepts four types of utility bills: water, electricity, internet, and gas, requiring official seals from state institutions, along with the applicant's address and name. This undoubtedly poses a challenge for many sellers using virtual addresses. Therefore, sellers need to prepare relevant bills in advance and ensure their authenticity and validity when applying for accounts.
从本质上看，亚马逊控制卖家数量是为了优化平台生态，重点培养品牌和优质卖家。对于新卖家而言，虽然申请难度增加，但仍有机会。亚马逊每年都有一定的招商名额，通常在年初较为充足。老卖家经验表明，每年12月至3月是注册成功率最高的时期。而过了6、7月，名额逐渐减少，申请成功率也随之降低。因此，建议卖家选择在上半年或11月后申请，以提高成功率。
Essentially, Amazon's control over seller numbers aims to optimize the platform's ecosystem and focus on cultivating brands and high-quality sellers. For new sellers, although the application process has become more challenging, opportunities still exist. Amazon allocates a certain number of merchant recruitment slots each year, typically more abundant at the beginning of the year. Experienced sellers note that the period from December to March has the highest registration success rate. After June or July, the available slots diminish, and the success rate decreases accordingly. Therefore, it is advisable for sellers to apply in the first half of the year or after November to improve their chances of success.
此外，卖家在注册前应做好充分准备，包括审核用的账单、定期开立的进货发票（以备产品审核所需），以及填写后台的实际经营地址（以防营业执照地址无法提供账单）。这些措施不仅能提高审核通过率，还能为后续运营打下基础。对于在亚马逊运营中遇到难题的卖家，建议通过专业的跨境咨询渠道获取帮助，并结合Google推广策略，提升品牌曝光和销售业绩。
Furthermore, sellers should make thorough preparations before registration, including bills for audit purposes, regularly issued purchase invoices (for potential product audits), and filling in the actual business address in the backend (in case bills cannot be provided for the business license address). These measures not only improve audit success rates but also lay a foundation for future operations. For sellers facing challenges in Amazon operations, it is recommended to seek assistance through professional cross-border consulting channels and combine Google promotion strategies to enhance brand exposure and sales performance.
总之，亚马逊卖家账号申请难度的增加，反映了平台对质量控制的重视。卖家需适应这一变化，通过合规方式和有效策略（如利用Google推广拓展流量）来提升竞争力。同时，多渠道的外贸信托电话服务也可作为辅助工具，帮助卖家更好地管理客户关系和业务咨询。
In summary, the increased difficulty in applying for Amazon seller accounts reflects the platform's emphasis on quality control. Sellers need to adapt to this change by adopting compliant methods and effective strategies (such as using Google promotion to expand traffic) to enhance competitiveness. Additionally, multi-channel foreign trade trust phone services can serve as auxiliary tools to help sellers better manage customer relationships and business inquiries.
