谷歌SEO招聘：提升广州外贸网站询盘转化率的关键策略
为什么我的外贸独立站有流量却没转化？
Why does my foreign trade independent website have traffic but no conversions?
许多外贸独立站面临一个共同问题：网站有一定流量，但询盘转化率特别低。这通常是基础SEO优化不到位导致的典型症状。
Many foreign trade independent websites face a common problem: the website has some traffic, but the inquiry conversion rate is particularly low. This is usually a typical symptom caused by inadequate basic SEO optimization.
询盘转化率低的三大核心原因：
Three core reasons for low inquiry conversion rate:
- 流量不精准 - 关键词布局错误
- Imprecise traffic - Incorrect keyword layout
- 关键词相关性低
- Low keyword relevance
- 落地页与用户搜索意图不匹配
- Landing page doesn't match user search intent
谷歌SEO关键词的四种类型：
Four types of Google SEO keywords:
1. 信息关键词：用户初步了解产品时使用的关键词，如"what is XX？"
1. Informational Keywords: Keywords used when users initially understand the product, such as "what is XX?"
2. 导航关键词：用户搜索特定品牌产品时使用，如"xx mobile phone"
2. Navigational Keywords: Used when users search for specific brand products, such as "xx mobile phone"
3. 内容关键词：用户有购买意向但需要更多信息，如"Best XX 2021"
3. Commercial Keywords: Users have purchase intention but need more information, such as "Best XX 2021"
4. 交易关键词：用户确定购买时使用，如"iPhone 13 Pro"
4. Transactional Keywords: Used when users are ready to purchase, such as "iPhone 13 Pro"
常见错误：将产品词、导航词、交易词错误布局到文章页面，导致搜索产品词的潜在客户进入文章而非产品页。
Common mistake: Incorrectly placing product words, navigation words, and transaction words on article pages, causing potential customers searching for product terms to enter articles instead of product pages.
解决方案：
Solution:
1. 建立科学的谷歌关键词库（参考我们之前的文章《谷歌SEO如何搭建关键词库》）
1. Establish a scientific Google keyword library (refer to our previous article "How to Build a Keyword Library for Google SEO")
2. 不同类型关键词精准布局到相应页面
2. Accurately place different types of keywords on corresponding pages
3. 定期分析关键词表现并优化
3. Regularly analyze keyword performance and optimize
