Greetings from a world where…
for the first time in what feels like 20 years, the offense carried the Hawkeyes to a win
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Feature Translation: Mid-Year Review of Major Cloud Providers
Context: This week’s feature translation (link to original Leiphone article) is a really meaty check-in on China’s cloud computing landscape, with a focus on three trends: 1) the DeepSeek-fueled AI boom; 2) the rise of Volcano Engine (Bytedance’s cloud division) and diverging strategies of domestic Chinese giants; 3) adjustments by foreign cloud providers Microsoft and AWS. I’m very grateful to Marianne Lu for contributing this week’s feature translation and analysis. Marianne is a technology and security policy fellow at RAND. She graduated from Stanford University, where her thesis focused on U.S.-China AI competition.
What follows is Marianne’s analysis (lightly edited by me):
Key Takeaways: Cloud companies operating in China saw a performance surge in the first half of 2025, driven by the DeepSeek-fueled AI boom.
The article starts with an anecdote: earlier this year, Zhang Xun, a sales rep for Volcano Engine (Bytedance’s cloud offering), worried about meeting his sales quotas. DeepSeek’s release, however, “dropped a bombshell in the market,” driving AI demand across industries and sending cloud usage soaring. As he put it: “GPUs flew off the shelves in the first half of the year.”
A surprising source of demand came from government agencies and state-owned enterprises, which at times showed more enthusiasm for deploying DeepSeek than private firms.
All major providers rode the DeepSeek boom, but Volcano Engine emerged as the fastest-growing player, with revenues more than doubling year-on-year. Why? ByteDance had stockpiled GPUs that once sat idle but suddenly became scarce and valuable, and then also priced them at steep discounts.
But the AI momentum may not have carried into the second half of the year.
As the third quarter began, sales teams saw business tighten. Finding new customers proved difficult, with one industry professional remarking that beyond a handful of large firms, few notable AI applications existed in China.
Meanwhile, the cloud price war showed no signs of easing. Large clients tend to bypass vendors by building their own infrastructure, and smaller ones view cloud companies’ offerings as interchangeable, often leaving sales teams with no choice but to keep competing on price.
The cooling of cloud hype mirrors the pattern noted in an earlier ChinAI newsletter, where DeepSeek all-in-one machines struggled to diffuse past early adopters. Similarly, while DeepSeek gave cloud sales a short-term lift, sustaining long-term growth looks uncertain.
Both domestic and foreign cloud providers are recalibrating their strategies in China, with AWS fighting to stem client losses to Chinese competitors, and Microsoft reducing its exposure to Chinese government and enterprise customers.
When it comes to domestic companies, Alibaba Cloud and Volcano Engine are chasing growth, with Alibaba in particular doubling down on globalization to tap revenue beyond the crowded domestic market. Tencent Cloud and Huawei Cloud, by contrast, have shifted gears, scaling back investment and prioritizing profitability in a sector that is not central to their bottom line.
As domestic cloud firms pursue diverging strategies, foreign companies are also recalibrating their approach to the market.
AWS has come under sustained pressure from domestic rivals. Over the past few years, domestic cloud providers have chipped away at its client base, poaching first small businesses and then larger clients like Xiaohongshu, Ctrip, and BYD. AWS has fought back with steep discounts, offering prices up to 60% below Alibaba’s rates, but with limited success. As one foreign cloud manager lamented, “When it comes to price wars, who can outdo the domestic cloud providers?”
To stay competitive with Chinese clients going overseas, AWS has also launched the Pan Amazon initiative, bundling cloud with Amazon’s wider ecosystem of logistics, e-commerce, and ads. The program’s results remain to be seen, but AWS retains an edge in its global reach, landing billion-dollar contracts this year with TikTok and SHEIN.
Despite headwinds, Microsoft has seen steady gains in China. OpenAI’s early lead prompted many Chinese startups and tech giants to lean on Microsoft Cloud for model training, and more recently, for a wider range of AI offerings. But to adapt to the market, Microsoft has also reshaped its priorities. First, it cut back on its government and enterprise clients, who were slow to ramp up cloud usage and increasingly constrained by domestic substitution rules. At the same time, it has continued to shift from traditional software to cloud services.
Jeff’s comment: to me, this was a jaw-dropping stat from the article: “In fact, over the past two years, the Chinese market has consistently been the primary consumer of Microsoft Cloud’s AI services. In the second half of last year, roughly one-quarter of Microsoft Cloud’s global OpenAI-related business revenue came from the Chinese market.”
Looking forward, the article predicts that the second half of the year will see a new round of competition, “with the battle set to break out in full force across both domestic and international markets.”
Analysis: One of the things that struck me about the piece was how foreign cloud firms are navigating the Chinese market. Yes, geopolitics plays a role––Microsoft easing away from government clients is an example––but much of it comes down to the same difficult reality domestic players face: finding and keeping customers in an increasingly cutthroat market. The article leans into this with almost novelistic “battle” imagery, bits of gossip, and lively anecdotes, like Tencent Cloud employees now having to track not only Alibaba’s moves but also Volcano Engine’s, doubling their surveillance load. Translating it was, dare I say, even fun.
FULL TRANSLATION: Mid-Year Review of Major Cloud Providers: Soaring GPU Revenues, Diverging Strategies Among Domestic Players, and Ongoing Adjustments by Foreign Cloud Providers
ChinAI Links (Four to Forward)
Must-read: Topology of “China AI”
In the Concurrent newsletter, Afra maps out a topology of China’s AI ecosystem. It’s a conversation with H, an AI engineer at one of China’s largest tech companies who leads an open-source project:
A few weeks ago, I met him in Shenzhen during a self-organized "China AI/tech tour" with several US tech writers.1 After peppering him with questions—the most obvious one being "What's Silicon Valley's biggest misunderstanding about China's AI?"—I discovered someone so thoughtful and genuinely bilingual.
His daily routine reveals the paradox: wake up, doomscroll X, debate on LessWrong, drive his NIO to work, then use English more heavily than when he studied in California. He loves watching Westworld and treats Gödel, Escher, Bach as AI scripture. Apart from geography, H could be any engineer at Anthropic or Google. He represents the global open-source AI community: following identical cultural patterns, reading the same viral posts, grappling with the same technical problems, laughing at the same memes. He just happens to work in China.
Should-read: Selective Restraint: How China Regulates Facial Recognition in 2025
Sabina Nong, ChinAI reader and recent Stanford MIP graduate, took up my challenge from a few issues back to investigate cases when China restricts digital surveillance. It’s really cool to see where Sabina’s curiosity led her: an in-depth analysis of China’s recent regulations on facial recognition technology and video surveillance — including their limitations and how they fit in a broader logic of authoritarian governance.
Should-apply: US-China AI Governance PhD Fellowships
Sponsored by the Future of Life Institute, The Vitalik Buterin PhD Fellowship in US-China AI governance collaboration is for PhD students who plan to work on US-China AI governance research, or for existing PhD students who would not otherwise have funding to work on US-China AI AI governance research. The deadline is November 21, 2025.
Should-read: ChinAI #305: Computing Power Shifts in the AI Inference Era
This week’s issue focused on the cloud giants in China. If you’re interested in how smaller cloud computing vendors are trying to compete on the edge, check out this previous issue of ChinAI.
Thank you for reading and engaging.
*These are Jeff Ding's (sometimes) weekly translations of Chinese-language musings on AI and related topics. Jeff is an Assistant Professor of Political Science at George Washington University.
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