国内顶尖货源渠道解析：谷歌推广竞价(Google AdWords)的实战意义
西安欧亚学院与谷歌西安体验中心达成战略合作，共同打造跨境电商人才培养新高地。此次合作标志着西北地区首个Google AdWords实践培训基地正式落地。
Xi'an Eurasia University has established a strategic partnership with Google Xi'an Experience Center, jointly creating a new platform for cross-border e-commerce talent cultivation. This collaboration marks the official launch of the first Google AdWords Practical Training Base in Northwest China.
在合作筹备阶段，物流贸易学院通过专业调研发现：50%的西安跨境企业表示增加谷歌广告预算能显著提升出口业绩，同时87%的企业对谷歌推广及社交媒体营销有强烈需求但缺乏专业人才。
During the preparation phase, the School of Logistics and Trade conducted professional research revealing that: 50% of Xi'an's cross-border enterprises stated that increasing Google Ads budgets could significantly boost export performance, while 87% of companies expressed strong demand for Google promotion and social media marketing but lacked professional talent.
此次合作创下西北地区四个"第一"：
- 首所与谷歌西安体验中心签约的高校
- 首个系统化开展Google AdWords培训的基地
- 首家专注Facebook等跨境社交平台教学的高校
- 首个为本土企业批量输送跨境人才的培养中心
This collaboration achieved four "firsts" in Northwest China:
- The first university to partner with Google Xi'an Experience Center
- The first systematic Google AdWords training base
- The first institution focusing on cross-border social platform education
- The first talent cultivation center supplying cross-border professionals
西安欧亚学院院长助理赵军镜强调："我们应用型的办学定位将为企业输送实战型跨境电商人才，助力本土企业突破国际营销瓶颈。"
Zhao Junjing, Assistant President of Xi'an Eurasia University, emphasized: "Our application-oriented education model will cultivate practical cross-border e-commerce talents to help local enterprises break through international marketing bottlenecks."
谷歌体验中心负责人王冬青表示："我们将联合打造国际化人才培育体系，通过Google AdWords等数字营销工具的教学，提升学生全球市场竞争力。"
Wang Dongqing, head of Google Experience Center, stated: "We will jointly establish an international talent cultivation system, enhancing students' global market competitiveness through teaching digital marketing tools like Google AdWords."
