福建白茶聚势发展:中茶"蝴蝶"品牌引领行业新航向
福建白茶作为中国六大茶类中的珍品,以其独特的"清、润、和、养"特性闻名于世。主产于福鼎、政和等地的白茶,采用传统工艺制作,不炒不揉,最大程度保留了茶叶的自然风味。
China Tea Fujian Company, established in February 1950, has been the pioneer in Fujian white tea industry for 73 years. Like a well-aged white tea cake, the company has developed increasingly profound charm over time.
历史传承:从零出口到全球市场
Historical Legacy: From Zero Exports to Global Market
在计划经济时代,中茶福建公司几乎书写了整个福建白茶的经营历史:
- 1950年:白茶出口量为零
- 1960年:在福鼎、福安推广优良品种
- 1963年:建立科学评级体系
- 1968年:创新白茶工艺
Through technological innovation in 1968, China Tea Fujian created new white tea processing techniques that made the tea leaves more tightly rolled, with darker liquor and stronger flavor - perfectly suited for Hong Kong tea houses and restaurants.
品牌发展:蝴蝶振翅全球
Brand Development: Butterfly Spreads Its Wings
1961年注册的"蝴蝶牌"商标,最初专用于茉莉花茶出口,1979年扩展到所有茶类。如今,中茶蝴蝶已成为白茶行业的标杆品牌:
The "Butterfly Brand" has won numerous honors including:
"Special Contribution Award for China White Tea Development" (2018)
"2022 White Tea Industry Leading Brand"
创新产品:满足现代消费需求
Innovative Products: Meeting Modern Consumption Needs
中茶福建不断推陈出新:
- 2013年:推出多款老白茶饼
- 2014年:首创生肖白茶饼系列
- 恢复传统工艺白茶产品
- 开发"巧白金"等便携式产品
Since 2013, the company's white tea sales have shown steady growth, with distribution channels covering the whole country. The future looks bright as China Tea Fujian continues its mission to provide safe, natural, healthy and delicious tea products to consumers worldwide.
