Linio品牌升级为Falabella：8大优势助力中国品牌出海拉美市场
近期，拉美主流电商平台Linio正式完成品牌升级，其母公司Falabella.com宣布完成合并，平台名称正式从"Linio"变更为"Falabella"。这一战略升级让中国卖家有机会直接入驻Falabella.com平台，目前智利站点已率先开放招商。
Recently, Latin America's leading e-commerce platform Linio has officially completed its rebranding. Its parent company Falabella.com announced the completion of the merger, with the platform officially changing its name from "Linio" to "Falabella". This strategic upgrade provides Chinese sellers with the opportunity to directly join the Falabella.com platform, with the Chilean site currently open for merchant recruitment.
一、关于Falabella平台
1. About Falabella Platform
从Linio到Falabella不仅是名称的改变，更是品牌与实力的全面升级。Falabella平台是南美西部地区最大的电商平台，覆盖智利、秘鲁、哥伦比亚和墨西哥，总客户群体约3亿。其网站Falabella.com的月均访问量高达1.8亿。
The transition from Linio to Falabella represents not just a name change, but a comprehensive upgrade of brand and capabilities. Falabella is the largest e-commerce platform in western South America, covering Chile, Peru, Colombia and Mexico with a total customer base of about 300 million. Its website Falabella.com receives an average of 180 million monthly visits.
二、8大核心优势
2. 8 Core Advantages
① 流量优势：多站流量合一，为卖家提供强力保障
① Traffic Advantage: Multiple site traffic integration provides strong support for sellers
② 转化率高：凭借集团品牌口碑和多样化促销活动
② High Conversion Rate: Leveraging group brand reputation and diversified promotions
③ 中国产品受青睐：3C、时尚、家居等品类更受欢迎
③ Chinese Products Favored: 3C, fashion, home and other categories are more popular
④ 多种补贴扶持：参与活动可享受50%平台补贴
④ Various Subsidies: Participate in activities to enjoy 50% platform subsidies
⑤ 物流可靠：支持自发货和海外仓模式，妥投率98%
⑤ Reliable Logistics: Supports self-delivery and overseas warehouse models with 98% delivery success rate
⑥ 回款安全：支持对公Payoneer美金回款
⑥ Secure Payment: Supports corporate Payoneer USD payments
⑦ 市场广阔：拉美最大零售商的全渠道支持
⑦ Broad Market: Omnichannel support from Latin America's largest retailer
⑧ 平台与卖家共成长：0入驻费用/保证金/年月租
⑧ Grow with Sellers: 0 entry fees/deposit/annual/monthly rent
三、招商政策
3. Merchant Recruitment Policy
目前平台重点招商以下类型卖家：
The platform is currently focusing on recruiting the following types of sellers:
- 当地自有海外仓或三方仓卖家
- Sellers with local own overseas warehouses or third-party warehouses
- 知名品牌（含代理）的品牌卖家
- Brand sellers of well-known brands (including agents)
- 有跨境运营团队的工厂型卖家
- Factory sellers with cross-border operation teams
- 垂直品类的卖家
- Sellers in vertical categories
2023年，Falabella平台诚邀中国卖家共同开拓拉美蓝海市场！
In 2023, Falabella platform invites Chinese sellers to jointly explore the blue ocean market in Latin America!
