如何选择低竞争产品?亚马逊选品策略与SEO推广薪资解析
SEO推广薪资水平: 资深SEO专家的薪资通常在15,000-30,000元/月不等,具体取决于经验、技能和所在城市。
SEO promotion salary: The salary of senior SEO experts usually ranges from 15,000 to 30,000 yuan/month, depending on experience, skills and location.
为什么谷歌推广安卓? 谷歌推广安卓系统是为了扩大移动生态系统,增加广告收入来源,并通过安卓设备收集更多用户数据来优化广告投放。
Why does Google promote Android? Google promotes the Android system to expand the mobile ecosystem, increase advertising revenue sources, and collect more user data through Android devices to optimize ad delivery.
如何评估产品竞争热度?
How to evaluate product competition?
最佳销售日销量指标: 建议选择Best Seller日销量在50-150单的产品。这类产品大卖家不感兴趣,但通过努力可以稳定获得每月1-10万元的利润。
Best Seller daily sales indicator: It is recommended to choose products with Best Seller daily sales of 50-150 units. Large sellers are not interested in such products, but with effort you can stably earn 10,000-100,000 yuan in profit per month.
搜索量参考价值有限: 亚马逊的搜索结果数量不准确,不应作为主要参考指标。第一页可能显示1000个结果,第三页可能变成20000个。
Search volume has limited reference value: Amazon's search result count is inaccurate and should not be used as a primary reference. The first page may show 1,000 results, while the third page may show 20,000.
更重要的评估指标
More important evaluation metrics
1. Best Seller榜单销量分布: 关注前100名的销量。如果Best Seller日销150单,第20名30单,第100名3单,这样的产品竞争相对较小。
1. Best Seller list sales distribution: Pay attention to the sales of the top 100. If the Best Seller sells 150 units/day, the 20th sells 30 units, and the 100th sells 3 units, such products have relatively low competition.
2. 搜索结果前3-7页情况: 特别关注是否有大量低价Listing。使用Keepa插件分析价格历史,避免进入长期低价竞争的市场。
2. First 3-7 pages of search results: Pay special attention to whether there are many low-priced Listings. Use Keepa to analyze price history and avoid markets with long-term low-price competition.
3. 卖家霸屏现象: 检查是否有多个风格相似的店铺占据搜索结果和Best Seller榜单。如果这些卖家采用激进策略,建议谨慎进入。
3. Seller dominance phenomenon: Check if multiple similarly styled stores dominate search results and the Best Seller list. If these sellers use aggressive strategies, it is recommended to enter cautiously.
理想产品的特征: 多个卖家利润良好,销量稳定,Review星级高且稳定。这类产品值得尝试。
Characteristics of ideal products: Multiple sellers have good profits, stable sales, and high and stable Review ratings. Such products are worth trying.
(来源:跨境电商赢商荟)
(Source: Cross-border E-commerce Business Win)
