必须选择的SEO推广费用与谷歌SEO内容解析：海外移动应用广告变现平台AdMob特点
海外移动应用广告平台概览
Overview of Overseas Mobile Advertising Platforms
海外移动互联网广告平台非常多，比如Admob、Facebook Audience Network、Applovin MAX、Unity、Vungle、Mopub、Amazon、Pubmatic、Fyber等。根据《2020全球手游广告买量投放与变现报告》，各国Top收益广告平台（针对游戏产品）显示：
There are numerous overseas mobile internet advertising platforms, including Admob, Facebook Audience Network, Applovin MAX, Unity, Vungle, Mopub, Amazon, Pubmatic, and Fyber. According to the "2020 Global Mobile Game Advertising Buying and Monetization Report", the top revenue-generating ad platforms for game products in various countries are:
主流游戏变现广告平台
Mainstream Game Monetization Platforms
当前游戏变现主要使用的广告平台包括：Facebook、Unity Ads、Admob、AppLovin、Minergral、Ironsource；如果在港澳台、日本、韩国变现的开发者，可以选择接入Pangle。
Currently, the main advertising platforms used for game monetization include: Facebook, Unity Ads, Admob, AppLovin, Minergral, and Ironsource. Developers targeting Hong Kong, Macau, Taiwan, Japan, and South Korea can consider integrating Pangle.
Google AdMob平台介绍
Introduction to Google AdMob
Google最早的广告变现平台是AdSense，旨在帮助个人站长在网站上展示广告来获得收入。随着移动互联网的发展，Google推出了更适合移动设备的广告平台Admob。
Google's first ad monetization platform was AdSense, designed to help individual webmasters display ads on websites to generate revenue. With the development of mobile internet, Google launched AdMob, a more mobile-friendly advertising platform.
AdMob核心优势
Core Advantages of AdMob
- 可以访问无数的Google广告客户数据库
- 在Google Play上无处不在：超过一百万种应用程序和游戏使用AdMob
- 是所有出海开发者首选的广告平台之一
- Access to Google's vast advertiser database
- Ubiquitous presence on Google Play: over 1 million apps and games use AdMob
- One of the preferred ad platforms for global developers
AdMob主要特点
Key Features of AdMob
- 适合地区：全球
- 支持广告形式：横幅广告、原生广告、激励视频广告、插屏广告等
- 广告填充率高：高中低均有大量库存
- 支持三种广告请求方式：直接请求、Bidding、Mediation
- 产品未上线也可申请广告ID进行测试
- Global coverage
- Supported ad formats: banners, native ads, rewarded videos, interstitials, etc.
- High fill rate: abundant inventory across all levels
- Three ad request methods: direct, bidding, mediation
- Allows testing with ad IDs before product launch
注册AdMob前的准备工作
Preparations Before Registering AdMob
1. 注册一个Gmail邮箱
2. 准备VPN（国内网络暂无法访问admob）
3. 考虑注册国家及回款币种
1. Register a Gmail account
2. Prepare a VPN (AdMob is currently inaccessible in China)
3. Consider registration country and settlement currency
海外账户注册建议
Recommendations for Overseas Account Registration
注册海外AdMob账户有两个好处：1. 平台处罚相对国内更谨慎；2. 没有5万美金"换汇"限制。推荐注册英国、欧洲区域账户。
Registering an overseas AdMob account has two advantages: 1. Platform penalties are more cautious compared to domestic; 2. No $50,000 "foreign exchange" limit. Recommended to register accounts in UK or European regions.
收款解决方案
Payment Solutions
如果没有海外银行账户，可以通过第三方代收款平台解决，推荐使用派安盈和PingPong（手续费约1%）。另需要可接收Pin码的当地地址进行验证。
Without an overseas bank account, consider third-party payment platforms like Payoneer or PingPong (~1% fee). Also requires a local address to receive PIN code for verification.
