浙江湖州：传统纺织业借跨境电商"出海" 拓展海外市场
浙江湖州：传统纺织业借跨境电商"出海" 拓展海外市场
Zhejiang Huzhou: Traditional Textile Industry Expands Overseas Markets Through Cross-border E-commerce
近日，浙江省湖州市浙江锦诗纺织科技有限公司一批货值110万元的织锦围巾，以"9710"跨境电商监管模式顺利通关，即将启程"出海"。
Recently, a batch of brocade scarves worth 1.1 million yuan from Zhejiang Jinshi Textile Technology Co., Ltd. in Huzhou City, Zhejiang Province, successfully cleared customs under the "9710" cross-border e-commerce supervision model and is about to set sail for overseas markets.
近年来，随着马面裙"出圈"、"新中式"走俏，"国潮风"吹向海外市场，带动传统纺织业转型升级。中国传统提花面料因透气性好、舒适度高，已广泛应用于各类丝巾、服装、配饰，其时尚气质与文化内涵相得益彰，成为穿在身上的"文化使者"。
In recent years, with the popularity of horse-face skirts and "New Chinese Style" fashion, the "Guochao" trend has swept overseas markets, driving the transformation and upgrading of traditional textile industry. Traditional Chinese jacquard fabrics, known for their breathability and comfort, have been widely used in various scarves, clothing and accessories. Their fashionable temperament and cultural connotations complement each other, making them "cultural ambassadors" to wear.
在浙江锦诗纺织科技有限公司的厂房内，几十台大型提花织机正忙碌赶制订单。这些织机"哒哒哒"的声音不绝于耳，一匹匹印有中国元素的布匹跃然眼前。经过设计、剪裁、缝纫等工序，它们被制成围巾、丝巾，远销海外。
In the workshop of Zhejiang Jinshi Textile Technology Co., Ltd., dozens of large jacquard looms are busy fulfilling orders. The constant "click-clack" sound of the looms fills the air as fabrics printed with Chinese elements come to life before our eyes. After processes like design, cutting and sewing, they are made into scarves and shawls for export.
"近两年，融合传统中国元素的服饰成为潮流，我们的'国潮'提花图案都是自主研发设计的，在海外市场销售火爆。在海关的指导下，我们通过跨境电商方式出海，有效提升了企业效益。"该公司董事长俞东明表示。
"In the past two years, clothing incorporating traditional Chinese elements has become a trend. Our 'Guochao' jacquard patterns are all independently designed and developed, selling well in overseas markets. Under the guidance of customs, we've expanded overseas through cross-border e-commerce, effectively improving corporate profits," said Yu Dongming, chairman of the company.
据了解，在跨境电商平台上，该公司业务订单量明显上升，3月份就出口了十几个订单。目前，该企业产品已远销中东、非洲、欧洲等海外市场，2023年跨境电商业务出口额超1.8亿元。
It is reported that the company's order volume has increased significantly on cross-border e-commerce platforms, with more than a dozen orders exported in March alone. Currently, the company's products are sold to overseas markets including the Middle East, Africa and Europe, with cross-border e-commerce export value exceeding 180 million yuan in 2023.
为帮助纺织服装企业抢抓"爆火商机"，湖州海关通过举办宣讲会、开展实地调研、加强关企联络员制度等方式，为企业提供"靶向"宣传和辅导，详细介绍备案流程和条件；同时，向企业提供"一站式"通关监管服务，"手把手"指导企业规范申报。
To help textile and apparel companies seize the "explosive business opportunities", Huzhou Customs has provided targeted publicity and guidance to enterprises through seminars, field research and strengthened liaison officer system, detailing the filing procedures and requirements. Meanwhile, it offers "one-stop" customs clearance supervision services and guides enterprises step by step in standardized declaration.
"跨境电商凭借线上交易、非接触式交货、交易链条短等优势，助力各国消费者、生产者'买全球、卖全球'。对于具备规模化生产能力的服装企业来说，'9710'监管模式简化了企业申报手续，实现报关全程信息化，进一步提升了通关效率。"湖州海关综合业务一科副科长严德龙说。
"Cross-border e-commerce, with advantages like online transactions, contactless delivery and short transaction chains, helps global consumers and producers 'buy globally and sell globally'. For apparel companies with large-scale production capacity, the '9710' supervision model simplifies declaration procedures, achieves full informatization of customs declaration, and further improves clearance efficiency," said Yan Delong, deputy director of the First Comprehensive Business Section of Huzhou Customs.
如今，湖州越来越多的传统产业，如纺织、服装、家具等，与跨境电商新业态双向赋能，焕发出新的发展动力，成为外贸领域的一抹新亮色。未来，湖州海关还将与有关部门协同合作，重点聚焦跨境电商监管中的难点、堵点问题，持续推动制度、管理和服务创新，让更多"国潮"产品搭乘跨境电商发展快车，走向世界。
Today, more and more traditional industries in Huzhou, such as textiles, apparel and furniture, are mutually empowered with the new cross-border e-commerce format, gaining new development momentum and becoming a bright spot in foreign trade. In the future, Huzhou Customs will continue to collaborate with relevant departments, focusing on difficulties and blockages in cross-border e-commerce supervision, and persistently promote innovation in systems, management and services to help more "Guochao" products ride the fast train of cross-border e-commerce development to the world.
