机械配件外贸推广指南：Facebook、谷歌竞价与外贸平台选择
多渠道外贸推广策略对比
Comparison of Multi-Channel Foreign Trade Promotion Strategies
对于机械配件行业的外贸推广，企业通常面临多种渠道选择：
For mechanical parts industry's foreign trade promotion, companies usually face multiple channel options:
1. 社交媒体推广(Facebook)
1. Social Media Promotion (Facebook)
• 适合建立品牌知名度
• Suitable for building brand awareness
• 需要长期运营积累粉丝
• Requires long-term operation to accumulate followers
2. 谷歌竞价推广(Google Ads)
2. Google Ads Promotion
• 见效快，精准定位潜在客户
• Quick results, precise targeting of potential customers
• 需要专业团队管理，成本较高
• Requires professional team management, higher cost
机械配件行业推荐外贸平台
Recommended B2B Platforms for Mechanical Parts Industry
根据企业规模和预算不同，我们推荐以下平台：
According to company size and budget, we recommend the following platforms:
1. 大型企业(高预算)
1. Large Enterprises (High Budget)
• 阿里巴巴国际站(Alibaba)
• 中国制造网(MIC)
• ECVV
建议选择VIP会员服务，获取更多曝光机会
VIP membership is recommended for more exposure opportunities
2. 中小型企业(性价比优先)
2. SMEs (Cost-Effectiveness First)
• ECVV平台优势明显：
• ECVV platform has obvious advantages:
✓ 排名效果好
✓ Good ranking effect
✓ 询盘数量稳定
✓ Stable number of inquiries
✓ 免费会员可发布数十条产品信息
✓ Free members can post dozens of products
✓ 机械类产品曝光度高
✓ High exposure for mechanical products
行业观察：机械配件类产品在ECVV和中国制造网(MIC)上表现尤为突出，这两个平台聚集了大量行业买家。
Industry Observation: Mechanical parts perform particularly well on ECVV and MIC, as these platforms gather a large number of industry buyers.
