性价比最高的SEO推广公司固安 - 谷歌推广竞价与SEO全解析
为什么谷歌SEO对外贸网站流量很重要？
Why is Google SEO Crucial for Foreign Trade Websites?
1. 谷歌是最大免费流量来源
1. Google is the Largest Free Traffic Source
国外用户很多需求都会通过搜索引擎去寻找，免费，快捷。比如要找英国本地的保洁服务，要找LED工厂，或者想买一款玩具等等，而谷歌占据90%以上搜索引擎的市场份额，这也是为什么说谷歌是最好的免费流量来源。
International users often turn to search engines to fulfill their needs - it's free and fast. Whether looking for local cleaning services in the UK, LED manufacturers, or purchasing toys, Google dominates over 90% of the search engine market share, making it the best free traffic source.
2. SEO有前期成本
2. SEO Has Upfront Costs
天下没有免费的午餐，早些年随便做个站，结构没太大问题，更新一些相关内容，做一些常规外链，都能获得不错的排名。但是2023年随着谷歌越来越智能，SEO做的人越来越多，门槛也越来越高，前期必要的成本也不可或缺，比如高性能的VPS服务器，完善的网站结构和性能，高质量的网站内容，高质量的外链等，都需要投入成本。
There's no free lunch in SEO. In earlier years, simply building a website with decent structure, publishing relevant content, and obtaining some backlinks could achieve good rankings. However, in 2023 with Google becoming more intelligent and SEO competition increasing, upfront investments are essential - including high-performance VPS servers, optimized website architecture, quality content, and premium backlinks.
3. 先难后易
3. Difficult First, Easier Later
SEO对于新网站前期进入沙盒期，中期波动期，后期稳定期，难的就是前中期，一个不小心谷歌给你网站判定低质量站，再想起来就需要花更多的时间，但是一旦你顺利的度过前中期，后期在排名稳定后，只要做稳定持续的维护就可以长期保持排名，这就意味着你在睡觉的时候也会获得被动收入（带来持续的询盘）。
SEO follows three phases: sandbox period for new sites, fluctuation period, and stable period. The challenging part is the initial and middle phases. If Google flags your site as low-quality, recovery takes much longer. But once you pass these phases, maintaining stable rankings requires only consistent upkeep, generating passive income (continuous inquiries) even while you sleep.
谷歌推广竞价怎么做？
How Does Google Advertising Work?
4. 付费流量
4. Paid Traffic
除了自然流量，还有付费流量，直白的说就是砸钱让你的网站信息出现在谷歌搜索结果首页前三位或首页尾部，更容易被用户看到，不需要做SEO优化，花钱立即给你置顶，不花钱给你下架，简单粗暴，适合不差钱的用户。
Beyond organic traffic, paid advertising directly pays to display your website in top 3 positions or bottom of Google's first page - instantly visible without SEO efforts. Pay to stay on top, stop paying to disappear. Simple and effective for well-funded businesses.
- 会打扰到用户
- May Disturb Users
当然付费流量不仅仅有谷歌，还有社交媒体，比如脸书，你在脸书付费，当访问者没有意图想访问该内容的时候，你的广告硬生生的出现，会打扰到用户。
Paid traffic extends beyond Google to social media like Facebook. When ads appear to users without relevant intent, it creates disruption.
- 是否访问者想要的信息
- Is It What Visitors Want?
当你在社媒付费广告出现的时候，是不是访问者想要的信息？
When your social media ads appear, are they actually what the visitors are seeking?
5. 自然流量优势
5. Advantages of Organic Traffic
- 提供访问者想要的内容
- Delivers What Visitors Want
假设你优化了某搜索意图的关键词，谷歌搜索结果出来就是访问者想要的内容，比如搜索"led supplier"，这个词的搜索意图就是用户想找led的供应商，可以很准确的提供访问者想要的内容。
When optimizing for search intent (e.g., "LED supplier"), Google delivers exactly what users want - connecting LED buyers with suppliers directly.
- 真实的内容
- Authentic Content
因为谷歌具有算法判定机制，虚假内容，不相关内容等都不会有很好的排名，所以自然排名的网站都能给访问者提供真实的内容，而不是只要砸钱，都给你显示的非真实内容。
Google's algorithms ensure only authentic, relevant content ranks well organically - unlike paid ads where any content can appear with sufficient budget.
