中国男装产业转型：新时代需求推动行业重塑
宁波10月19日电 - 中国服装行业正经历着产业结构调整与发展转型的关键时期。第三届中国男装高峰论坛近日在浙江宁波举行，行业领袖齐聚探讨中国男装产业发展新路径。
Ningbo, October 19 (Xinhua) - China's garment industry is undergoing a critical period of industrial restructuring and development transformation. The 3rd China Men's Wear Summit Forum was recently held in Ningbo, Zhejiang, bringing together industry leaders to explore new development paths for China's men's wear industry.
中国纺织工业联合会副会长陈大鹏指出："服装行业是服务、创造和美化生活的行业。随着中国经济社会发展，消费升级对产业提出了全面要求甚至挑战。"
Chen Dapeng, Vice President of China National Textile and Apparel Council, stated: "The garment industry serves to create and beautify life. With China's socio-economic development, consumption upgrading has presented comprehensive requirements and even challenges to the industry."
行业数据显示，2016年中国男装内销市场压力较大，但2017年以来出口和内销表现均趋于稳健。专家预测2017年行业收入将保持8%左右的增长水平。
Industry data shows that China's men's wear domestic market faced significant pressure in 2016, but both export and domestic sales have stabilized since 2017. Experts predict industry revenue will maintain about 8% growth in 2017.
中国科学院大学韩永生教授指出："当前许多品牌增长缓慢，知名品牌业绩下滑，同时又有新品牌迅速崛起。"他认为传统批发型商业模式已不适应新时代需求。
Professor Han Yongsheng from University of Chinese Academy of Sciences noted: "Currently many brands show slow growth, with well-known brands declining while new brands rise rapidly." He believes traditional wholesale business models no longer meet the demands of the new era.
转型关键：韩教授强调，未来服装产业必须建立全渠道模式，运用大数据分析和精细化管理，以网店经营体系管理实体店。
Transformation Key: Professor Han emphasized that the future garment industry must establish omnichannel models, utilizing big data analysis and refined management to operate physical stores with e-commerce systems.
作为中国重要服装产业集群，宁波拥有雅戈尔、杉杉、罗蒙等知名品牌，年产值近2000亿元。宁波市副市长陈仲朝表示，宁波正加快建设"中国制造2025"试点示范城市，推动纺织服装产业向智能化、高端化、时尚化方向发展。
As a major garment industry cluster in China, Ningbo is home to famous brands like Youngor,杉杉 and Romon, with annual output value nearing 200 billion yuan. Ningbo Vice Mayor Chen Zhongchao stated that Ningbo is accelerating construction as a pilot demonstration city for "Made in China 2025", promoting textile and garment industry development towards intelligent, high-end and fashionable directions.
业内专家一致认为，把握消费趋势、利用科技创新、改革商业模式是中国男装产业转型升级的关键所在。
Industry experts unanimously agree that understanding consumption trends, utilizing technological innovation, and reforming business models are key to the transformation and upgrading of China's men's wear industry.
