必须选择的SEO网站推广方案设计：谷歌SEO与百度SEO的区别

必须选择的SEO网站推广方案设计：谷歌SEO与百度SEO的区别

Essential SEO Website Promotion Strategies: Differences Between Google SEO and Baidu SEO

关键词排名对于SEM营销的影响

Impact of Keyword Ranking on SEM Marketing

关键词竞价排名的高低会影响SEM营销数据效果。虽然排名是通过账户优化调整的结果，但是对于一些展示类品牌客户来说，要做好曝光量，做好CPM，就需要做好关键词排名。

The position of keyword bidding rankings significantly affects SEM marketing performance. While rankings result from account optimization, for brand exposure clients, achieving good exposure and CPM requires maintaining strong keyword rankings.

其实归于一点就是说：关键词排名都很好，那么关键词质量度就会高，那么企业推广的成本就会下降，那么最终就会获得更多的曝光量。

In essence: better keyword rankings lead to higher quality scores, which reduces promotion costs and ultimately increases exposure.

一般来说，排名越靠前，推广结果就越能吸引网民的关注，为您带来更多的潜在客户访问，同时有助于加深网民对您的网站、品牌的印象。在预算允许的范围内，建议您尽量保持较高的排名。

Generally, higher rankings attract more attention from users, bringing more potential customers while strengthening brand awareness. Within budget constraints, maintaining top rankings is recommended.

客户通过保持良好的推广行为、优化关键词质量度和出价，以及获取转化加分来优化关键词排名。最终排名也会参考其他推广商户之间的上述对比情况。

Marketers can optimize rankings through good promotion practices, improving keyword quality scores, adjusting bids, and increasing conversion bonuses. Final rankings also consider competitive comparisons among advertisers.

另外，每个网民在百度搜索信息时都有着不同的情境和意图，百度在排序时通过考虑这些因素，将客户的推广结果呈现到最合适的网民面前。

Additionally, Baidu considers users' search contexts and intents when ranking, displaying relevant ads to the most appropriate audiences.

品牌曝光VS效果转化：不同的排名策略

Brand Exposure vs Performance Conversion: Different Ranking Strategies

对于品牌曝光类客户来说做关键词排名，重点是把握好账户内核心关键词排名，使其在一定推广时段内都具有竞争力；对于效果类客户来说，不必刻意做关键词排名，应该以各类型关键词转化率来决定哪些词需要排名前三，哪些词有展现结果就行，哪些词可以直接删掉！

For brand exposure clients, focus on maintaining competitive rankings for core keywords. For performance-driven clients, prioritize conversion rates - some keywords need top-3 positions, some just need visibility, while others should be removed.

本文由木辰SEM顾问原创: http://muchensem.com/news/715

Original article by Muchen SEM Consultant: http://muchensem.com/news/715