智能音箱市场爆发式增长：2018年或成行业转折点

智能音箱市场爆发式增长：2018年或成行业转折点

Smart Speaker Market Booms: 2018 May Become Industry Turning Point

全球市场增长迅猛 | Rapid Global Market Growth

根据Slice Intelligence最新数据，2017年智能语音助手设备全球销量同比暴涨80%。埃森哲预测，到2018年底美国将有37%的家庭拥有智能音箱，印度市场渗透率也将达到39%。

According to the latest data from Slice Intelligence, global sales of smart voice assistant devices surged by 80% year-on-year in 2017. Accenture predicts that by the end of 2018, 37% of US households will own smart speakers, with India's market penetration reaching 39%.

科技巨头纷纷布局 | Tech Giants Enter the Arena

从亚马逊Echo、Google Home到苹果HomePod，再到中国市场的天猫精灵、小米AI音箱和百度raven H，各大科技公司都在抢占这一新兴市场。数据显示，三分之二的智能音箱用户减少了智能手机使用频率。

From Amazon Echo, Google Home to Apple HomePod, and China's Tmall Genie, Xiaomi AI Speaker and Baidu raven H, tech giants are competing in this emerging market. Data shows that two-thirds of smart speaker users have reduced their smartphone usage frequency.

中国市场快速崛起 | China's Market Rapidly Emerging

GfK数据显示，2017年1-8月中国智能音箱销量超10万台，双十一期间仅天猫精灵就售出超百万台。目前中国市场规模约150万台，预计2018年将迎来更大增长。

GfK data shows that from January to August 2017, China's smart speaker sales exceeded 100,000 units, with Tmall Genie alone selling over 1 million units during Double 11. The current Chinese market size is about 1.5 million units, with greater growth expected in 2018.

产品形态多样化 | Diversified Product Forms

智能音箱正突破传统形态：小米的"小爱同学"、Rokid月石、叮咚2代带LED屏、百度raven H模块化设计...这些创新推动着行业快速发展。

Smart speakers are breaking traditional forms: Xiaomi's "Xiao Ai", Rokid Moonstone, DingDong 2 with LED screen, Baidu's modular raven H... These innovations are driving rapid industry development.

未来家庭智能入口 | Future Smart Home Gateway

在CES 2018上，智能音箱作为万物互联终端和智能家居入口成为焦点。京东、联想、TCL等中国企业以及LG等国际品牌都推出了新产品，预计2018年将出现"百箱大战"。

At CES 2018, smart speakers as IoT terminals and smart home gateways became the focus. Chinese companies like JD.com, Lenovo, TCL and international brands like LG have launched new products, with a "Hundred Speakers War" expected in 2018.