外贸夫妻店：选择谷歌网站推广还是阿里平台？
对于经营杂货类为主、户外产品为辅的外贸夫妻店来说，阿里平台是更优选择。
主要优势体现在：
1. 平台专业性：阿里平台本身就是专业的电商平台，具有完整的交易体系和买家群体。
2. 受众精准性：谷歌网站在中国无法直接访问（需要"爬楼"），这意味着如果选择谷歌推广，虽然面向国外受众，但会完全失去国内客户。
3. 成本效益：在谷歌投放广告需要支付费用，但可能无法获得理想的投资回报。
特别提醒：对于主营杂货和户外产品的外贸商家，阿里平台能提供更精准的买家资源和更直接的交易机会。
Main advantages:
1. Platform Specialization: Alibaba is a professional e-commerce platform with a complete trading system and buyer base.
2. Audience Precision: Google websites are inaccessible in China (requires "climbing"), meaning choosing Google promotion would completely lose domestic customers while targeting foreign audiences.
3. Cost Effectiveness: Running ads on Google requires payment but may not yield ideal ROI.
Special Note: For foreign trade businesses mainly dealing in groceries and outdoor products, Alibaba platform can provide more precise buyer resources and more direct transaction opportunities.
