2023年中国宠物用品产业链全景分析报告
中商产业研究院最新发布：宠物用品行业作为宠物经济的重要细分领域，正迎来爆发式增长。本报告全面解析中国宠物用品产业链现状及发展趋势。
Latest release from China Commercial Industry Research Institute: The pet supplies industry, as an important segment of the pet economy, is experiencing explosive growth. This report provides a comprehensive analysis of the current status and development trends of China's pet supplies industry chain.
一、产业链全景分析 | Part 1: Industry Chain Panoramic Analysis
宠物用品产业链可分为上中下游三大环节：
The pet supplies industry chain can be divided into three major segments:
上游原材料 | Upstream Raw Materials:
- 纺织品、板材、塑胶、橡胶 | Textiles, panels, plastics, rubber
- 金属、绒毛浆、卫生纸 | Metals, fluff pulp, tissue paper
- 流延膜、高分子、膨润土 | Cast film, polymers, bentonite
中游生产制造 | Midstream Manufacturing:
- 宠物卫生用品 | Pet hygiene products
- 宠物美容/训练用品 | Pet grooming/training products
- 宠物玩具/服饰 | Pet toys/apparel
- 智能宠物用品 | Smart pet products
下游销售渠道 | Downstream Sales Channels:
- 电商平台（占比34.8%）| E-commerce platforms (34.8%)
- 宠物门店（占比57.6%）| Pet stores (57.6%)
- 商超渠道 | Supermarkets
二、市场规模与增长 | Part 2: Market Size and Growth
2023年核心数据 | 2023 Key Data:
| 指标 | Metric | 2022年 | 2022 | 2023预测 | 2023 Forecast |
|---|---|---|
| 宠物用品市场规模 | Pet supplies market size | 331亿元 | 33.1 billion CNY | 369亿元 | 36.9 billion CNY |
| 智能用品市场规模 | Smart products market size | 49亿元 | 4.9 billion CNY | 超70亿元(2024) | Over 7 billion CNY(2024) |
| 宠物数量 | Number of pets | 1.92亿只 | 192 million | 2.0亿只 | 200 million |
双十一销售亮点 | Double 11 Sales Highlights:
- 植物猫砂增长550% | Plant-based cat litter +550%
- 智能用品增长109% | Smart products +109%
- 宠物出行产品增长95% | Pet travel products +95%
三、行业发展趋势 | Part 3: Industry Development Trends
1. 智能化加速渗透 | Accelerated Smartization:
2022年智能用品渗透率达56.4%，预计2024年突破60%
Smart product penetration reached 56.4% in 2022, expected to exceed 60% by 2024
2. 资本关注度提升 | Increased Capital Attention:
2021年投融资达高峰，2022年11起融资事件，总额17.03亿元
Investment peaked in 2021, with 11 financing events totaling 1.703 billion CNY in 2022
3. 国产品牌崛起 | Rise of Domestic Brands:
电商渠道成为国产品牌突围关键，占比已达34.8%
E-commerce has become key for domestic brands, accounting for 34.8%
四、重点企业分析 | Part 4: Key Enterprise Analysis
- 依依股份：宠物护理用品龙头 | Yiyi Shares: Leader in pet care products
- 源飞宠物：牵引用具龙头 | Yuanfei Pet: Leader in pet leashes
- 天元宠物：全品类供应商 | Tianyuan Pet: Full-category supplier
获取完整报告 | Get the Full Report:
更多数据请参考《中国宠物用品行业市场前景及投资机会研究报告》
For more data, please refer to "China Pet Supplies Industry Market Prospects and Investment Opportunities Research Report"
