2022年外贸网站关键词SEO优化与谷歌广告费用全攻略
关键词的重要性与基本概念
The Importance and Basic Concepts of Keywords
在构建外贸网站前，关键词研究是至关重要的第一步。通过分析关键词的SEO竞争难度、月均搜索量和CPC出价等指标，我们可以评估产品的市场潜力和竞争状况。
Before building a foreign trade website, keyword research is the crucial first step. By analyzing metrics like SEO competition difficulty, monthly search volume, and CPC bids, we can evaluate a product's market potential and competitive landscape.
1. 月均搜索量
1. Monthly Search Volume
指关键词在过去12个月的平均月搜索量。不同行业的标准不同，有些行业1000次/月就算大词，有些则需要10000次/月。
Refers to the average monthly searches for a keyword over the past 12 months. Standards vary by industry - 1,000 searches/month may be significant in some industries, while others require 10,000.
2. SEO难度
2. SEO Difficulty
表示关键词在谷歌首页排名的难度，0-100分，分数越高难度越大。不同工具给出的分数可能不同，建议多工具对比。
Indicates the difficulty of ranking on Google's first page, scored 0-100 (higher=harder). Different tools may show varying scores, so cross-checking is recommended.
3. CPC出价
3. CPC Bids
谷歌广告的关键词实时竞价价格，会不断波动。工具数据仅供参考。
Real-time bidding prices for Google Ads keywords that constantly fluctuate. Tool data is for reference only.
专业关键词分析工具推荐
Recommended Professional Keyword Tools
1. KWfinder - 适合查看SEO难度和搜索量，结果较为适中
1. KWfinder - Best for checking SEO difficulty and search volume, with moderate results
2. Ubersuggest - 终身版仅120美元，可分析竞争对手关键词
2. Ubersuggest - Lifetime version for just $120, can analyze competitors' keywords
3. Google Keyword Planner - 官方工具，搜索量和CPC数据最准确
3. Google Keyword Planner - Official tool with most accurate search volume and CPC data
关键词布局策略
Keyword Placement Strategies
3个避免：
3 Things to Avoid:
• 竞争过大的关键词（SEO难度＞35）
• Overly competitive keywords (SEO difficulty >35)
• 没有搜索量的关键词
• Keywords with no search volume
• 没有转化价值的关键词
• Keywords with no conversion value
3个包含：
3 Must-Haves:
• URL包含关键词
• Keywords in URL
• 标题包含关键词
• Keywords in title
• 内容包含关键词
• Keywords in content
谷歌广告推广费用计算
Google Ads Cost Calculation
谷歌广告采用实时竞价模式，费用取决于：
Google Ads uses real-time bidding, with costs depending on:
• 关键词竞争程度
• Keyword competition level
• 行业平均CPC
• Industry average CPC
• 广告质量得分
• Ad quality score
建议使用Google Keyword Planner获取准确的CPC参考数据。
Recommend using Google Keyword Planner for accurate CPC reference data.
