Google广告拒登原因及解决方案 - 外贸推广必读指南

Google广告拒登原因及解决方案 - 外贸推广必读指南

Google Ads Rejection Reasons and Solutions - Essential Guide for Foreign Trade Promotion

作为外贸企业，在Google广告投放过程中最令人头疼的问题莫过于广告被拒登和账户被暂停。本文将详细解析Google广告审核机制，并提供六大常见政策问题的解决方案。

For foreign trade enterprises, the most frustrating issues in Google Ads campaigns are ad rejections and account suspensions. This article will analyze Google's ad review mechanism in detail and provide solutions to six common policy issues.

Google Ads审核架构层级

Google Ads Review Structure Hierarchy

1. 广告内容
大部分拒登可自行修改后提交自动审核，部分需人工审核。

1. Ad Content
Most rejections can be modified and resubmitted for automatic review, some require manual review.

2. 关键字
拒登情况较少，需检查关键字与落地页的匹配度。

2. Keywords
Fewer rejections occur, but need to check keyword-landing page relevance.

3. 广告附加信息
政策与广告一致，拒登不会导致广告整体被拒。

3. Ad Extensions
Policies align with ads, rejection won't cause entire ad to be rejected.

4. 网站
网站违规是常见拒登原因，需确保网站合规。

4. Website
Website violations are common rejection reasons, ensure compliance.

5. 账户
多次违规可能导致账户暂停，严重违规会永久停用。

5. Account
Repeated violations may lead to account suspension, serious violations result in permanent termination.

六大常见政策问题及解决方案

Six Common Policy Issues and Solutions

一、广告文案及图标问题
1. 避免过多感叹号和不规范符号
2. 限制大写使用（商标、缩写除外）
3. 明确展示业务标识信息
4. 避免使用最高级比较用语

1. Ad Copy and Icon Issues
1. Avoid excessive exclamation marks and irregular symbols
2. Limit uppercase usage (except for trademarks and abbreviations)
3. Clearly display business identification information
4. Avoid superlative comparative language

二、目标页面要求
1. 确保页面体验良好
2. 提供原创有价值内容
3. 确保全球可访问性
4. 使用规范网址格式
5. 仅使用已验证电话号码

2. Landing Page Requirements
1. Ensure good page experience
2. Provide original valuable content
3. Ensure global accessibility
4. Use standardized URL format
5. Only use verified phone numbers

三、虚假陈述
1. 避免夸大产品功效，提供退款政策
2. 禁止诱导点击行为

3. Misrepresentation
1. Avoid exaggerating product effects, provide refund policy
2. Prohibit clickbait behavior

四、恶意软件
1. 寻求技术支持清除恶意代码
2. 使用Google Search Console检测
3. 清理后申请重新审核

4. Malware
1. Seek technical support to remove malicious code
2. Use Google Search Console for detection
3. Apply for re-review after cleanup

五、规避系统
移除与禁用词/商标相似的词汇

5. Circumventing Systems
Remove words similar to prohibited words/trademarks

六、商标问题
仅适用于搜索广告文字内容，不包括展示广告和关键字

6. Trademark Issues
Only applies to search ad text content, excluding display ads and keywords

专业建议：由于Google政策不断更新，B2B企业最好将广告账户运营交给专业服务商，既能保证合规性，又能获得更好的投放效果。

Professional Advice: As Google policies constantly update, B2B enterprises should entrust ad account operations to professional service providers to ensure compliance and achieve better campaign performance.