Google推广：亚马逊品牌授权取消后中国卖家的最佳应对策略
近日，亚马逊突然宣布取消面向第三方卖家的授权品牌项目，这一突发消息让众多中国卖家陷入困境。Google推广作为替代方案，正成为卖家们关注的焦点。
Recently, Amazon suddenly announced the cancellation of its brand authorization program for third-party sellers, leaving many Chinese sellers in a difficult situation. Google Advertising, as an alternative solution, is becoming the focus of sellers' attention.
重要时间节点：2022年12月1日FBA停止接收新货，2023年3月31日为最后销售期限。
Key Dates: FBA stops accepting new shipments on December 1, 2022, with March 31, 2023 as the final sales deadline.
卖家困境：授权卖家多为实力工厂，已投入大量资金进行验厂、合规审核等前期工作（耗时6-15个月，花费10-50万元）。突然取消合作导致库存积压、资金损失。
Sellers' Dilemma: Authorized sellers are mostly established factories that have invested heavily in factory audits and compliance reviews (taking 6-15 months and costing 100,000-500,000 RMB). The sudden termination causes inventory backlog and financial losses.
为什么需要Google推广业务？
Why Do You Need Google Advertising Services?
在当前形势下，Google推广显示出其独特优势：
In the current situation, Google Advertising demonstrates its unique advantages:
1. 建立独立流量渠道，降低对单一平台的依赖
1. Establish independent traffic channels to reduce reliance on a single platform
2. 通过Google Ads精准触达目标客户群体
2. Precisely reach target customer groups through Google Ads
3. 配合自有品牌建设，实现长期稳定发展
3. Coordinate with private brand development to achieve long-term stable growth
SEO优化建议：对于受影响的卖家，建议立即组建维权团队，同时加速自有品牌建设，并积极布局Google推广策略。
SEO Optimization Tips: For affected sellers, we recommend forming维权teams immediately while accelerating private brand development and actively deploying Google Advertising strategies.
行业启示：此次事件再次证明，跨境电商经营中自有品牌才是长久之计，过度依赖平台授权存在巨大风险。Google推广结合自有品牌建设，能够帮助卖家建立更稳固的业务基础。
Industry Insight: This incident proves again that private brands are crucial for long-term cross-border e-commerce success, while over-reliance on platform authorization carries significant risks. Google Advertising combined with private brand development can help sellers establish a more solid business foundation.
最新进展：部分卖家反馈招商经理表示可能延长销售时间，但官方尚未发布正式通知。在此期间，建议卖家积极了解Google推广相关业务，为未来发展做好准备。
Latest Update: Some sellers report account managers hinting at possible extensions, but no official announcement yet. During this period, sellers are advised to actively learn about Google Advertising related services to prepare for future development.
