Google推广助力中国新能源出口：上海企业海外营销实战指南
今年上半年，上海市新能源产业通过Google推广等数字营销手段实现出口爆发式增长，成为拉动全市工业出口由负转正的关键力量。据海关统计，1-6月上海市新能源产品出口呈现三位数增长。
In the first half of this year, Shanghai's new energy industry achieved explosive export growth through digital marketing methods including Google promotion, becoming the key driver in turning the city's industrial export from negative to positive. Customs statistics show triple-digit growth in new energy product exports from January to June.
光伏企业如何通过Google推广实现逆袭
How Photovoltaic Companies Achieve Turnaround Through Google Promotion
上海晶澳太阳能科技有限公司在疫情期间通过Google Ads精准投放，将海外客户获取成本降低40%。企业副总经理陆有军表示："我们利用Google推广的再营销功能，成功挽回因疫情流失的客户，6月销售额环比增长500%。"
Shanghai JA Solar Technology reduced overseas customer acquisition costs by 40% through precise Google Ads placement during the pandemic. Deputy General Manager Lu Youjun said: "Using the remarketing function of Google promotion, we successfully recovered customers lost due to the pandemic, with June sales increasing by 500% month-on-month."
风电设备企业的海外SEO策略
Wind Power Equipment Companies' Overseas SEO Strategies
上海泰胜风能装备有限公司通过Google SEO优化，使其官网在"风力发电设备"等关键词搜索排名提升至首页，询盘量增加3倍。公司数字营销总监介绍："我们建立了多语言版本的Google推广着陆页，转化率提升65%。"
Shanghai Taisheng Wind Power Equipment improved its official website's search ranking for keywords like "wind power generation equipment" to the first page through Google SEO optimization, increasing inquiries by 3 times. The digital marketing director said: "We created multilingual Google promotion landing pages, improving conversion rates by 65%."
新能源汽车品牌的海外推广方案
New Energy Vehicle Brands' Overseas Promotion Plans
上汽大通通过Google展示广告网络和YouTube视频广告的组合投放，在欧洲市场品牌知名度提升120%。采购及物流中心执行总监赵愉杰表示："Google推广帮助我们精准触达欧洲环保意识强的消费者群体。"
SAIC Maxus increased brand awareness in the European market by 120% through a combination of Google Display Network and YouTube video ads. Executive Director Zhao Yujie said: "Google promotion helps us accurately reach environmentally conscious consumer groups in Europe."
专家建议：新能源出口企业应建立完整的Google推广体系，包括关键词研究、广告投放、SEO优化和数据分析四个维度，才能在国际市场获得持续竞争力。
Expert advice: New energy export enterprises should establish a complete Google promotion system covering four dimensions: keyword research, ad placement, SEO optimization and data analysis to gain sustainable competitiveness in the international market.
