为什么全域网站和谷歌推广成为趋势？亚马逊新手如何通过谷歌推广
谷歌作为欧美市场的主要流量入口
Google remains the dominant search engine in欧美 markets, where many consumers still prefer to search for products on Google before making purchases on e-commerce platforms. Amazon places great emphasis on Google traffic, making it a valuable channel for Amazon sellers to explore.
关键词策略的重要性
Understanding how people search on Google is crucial. Compared to short keywords, long-tail keywords offer more specific search intent and lower competition. By optimizing for long-tail keywords, sellers can improve their Google search rankings and target more qualified audiences.
搜索排名决定推广效果
No matter how much traffic a keyword generates, if your content can't rank well on Google or get indexed, all your marketing efforts will be in vain. This highlights the importance of SEO in Google advertising strategies.
谷歌广告投放的五大注意事项
When running Google Ads, Amazon beginners should avoid these common mistakes:
- 忽略否定关键字列表 | Neglecting negative keyword lists
- 过度依赖自动化 | Over-relying on automation
- 在热门词汇上竞价过高 | Overbidding on popular keywords
- 预算过于分散 | Spreading budget too thin
- 经常进行实验和测试 | Failing to conduct regular experiments and tests
亚马逊卖家如何有效利用谷歌流量
For Amazon beginners, combining Google Ads with Amazon's internal advertising can create a powerful omnichannel marketing strategy. By driving targeted traffic from Google to Amazon listings, sellers can significantly boost their product visibility and sales.
