宠物智能品牌「鸟语花香」获近亿元A+轮融资 加速全球化布局
36氪首发｜中国领先的宠物智能用品品牌「鸟语花香」近日完成近亿元A+轮融资，由老股东纳爱斯集团和中金资本旗下基金追投。本轮资金将重点投入产品研发、供应链升级及全球化市场拓展。
36Kr Exclusive｜China's premier pet smart product brand "Birdsong & Flowers" has recently completed a Series A+ funding round of nearly 100 million yuan, with follow-on investments from existing shareholders including Nice Group and CICC Capital. The funds will be primarily allocated to product R&D, supply chain enhancement, and global market expansion.
核心数据亮点：
- 产品线从4大品类扩展至6大系列，SKU达600+
- 自建6000㎡专业厂区，实现核心配件自主生产
- 海外市场单月GMV突破百万美元
- 已完成30+国家渠道网络布局
Key Data Highlights:
- Expanded from 4 to 6 product categories with 600+ SKUs
- Established 6,000㎡ proprietary factory for core component production
- Achieved monthly overseas GMV exceeding $1 million
- Completed distribution network in 30+ countries
供应链优势构建竞争壁垒
作为行业首个自建供应链的智能宠物品牌，鸟语花香拥有完整的工厂-模具-组装一体化生产能力。2022年完成三大升级：生产设备扩容、全球仓配体系建设、跨国云端服务站部署。
Supply Chain as Competitive Advantage
As the first smart pet brand with self-built supply chain, Birdsong & Flowers maintains integrated factory-mold-assembly capabilities. In 2022, it completed three major upgrades: production capacity expansion, global warehousing system construction, and cross-border cloud service deployment.
产品创新策略：超前用户半步
品牌独创"0.5步领先"研发理念，代表性产品包括：
- 灰鲸F2无线饮水机：解决多宠家庭容量痛点
- 御风H4智能烘干箱：将烘干时间从60分钟缩短至15分钟
- 小智M1饮食一体机：创新整合喂食饮水功能
Product Innovation Strategy: Half-Step Ahead
The brand's unique "half-step ahead" R&D philosophy has produced signature products including:
- Gray Whale F2 Wireless Water Fountain: Addressing multi-pet household needs
- Breeze H4 Smart Dryer: Reducing drying time from 60 to 15 minutes
- Wisdom M1 All-in-One Feeder: Innovatively combining feeding and watering
全球化布局成效显著
目前销售网络覆盖中国、东南亚、欧美等30+国家，通过独立站+众筹平台+本地代理的多渠道模式，实现海外单月GMV超百万美元。品牌计划持续加大海外本地化投入，将"中国智造"的宠物智能解决方案推向全球市场。
Global Expansion Achievements
The current distribution network covers 30+ countries including China, Southeast Asia, Europe and America. Through multi-channel strategies combining independent websites, crowdfunding platforms and local agents, overseas monthly GMV has exceeded $1 million. The brand plans to increase localization investments to promote "Intelligent Chinese Manufacturing" pet solutions globally.
