四川SEO推广与谷歌竞价推广：跨境电商独立站必须避开的5大陷阱
陷阱一：盲目跟风爆款产品
Pitfall 1: Blindly Following Trendy Products
许多从亚马逊、速卖通转型的卖家习惯跟卖爆款，但独立站的爆款是通过测试产生的。当你看到某个产品爆红时，往往已经错过了最佳时机。
Many sellers transitioning from Amazon or AliExpress tend to follow trending products. However, bestsellers on independent sites are created through testing. When you see a product going viral, it's usually already too late.
陷阱二：过度依赖单一推广渠道
Pitfall 2: Over-Reliance on Single Promotion Channel
虽然Facebook广告见效快，但近年来成本飙升且封号风险高。建议采用"FB广告+谷歌广告+SEO"的组合策略，平衡流量成本，分散风险。
While Facebook ads deliver quick results, costs have skyrocketed recently with high account suspension risks. We recommend a combined strategy of "FB Ads + Google Ads + SEO" to balance traffic costs and diversify risks.
陷阱三：忽视网站细节优化
Pitfall 3: Neglecting Website Detail Optimization
很多卖家投入大量广告却转化率低，原因是产品页缺乏精细化处理：首图质量差、描述简单、属性不全等，这些都会降低用户信任度。
Many sellers invest heavily in ads but get low conversion rates due to poor product page optimization: low-quality main images, simplistic descriptions, incomplete attributes - all reducing user trust.
陷阱四：缺乏用户思维
Pitfall 4: Lack of User-Centric Thinking
卖家常陷入"产品有多好"的自嗨模式，而用户只关心"能解决什么问题"。此外，用户评价和明确的退款政策对转化率至关重要。
Sellers often fall into the "how great our product is" mindset, while users only care about "what problems it solves". Additionally, user reviews and clear refund policies are crucial for conversion.
陷阱五：建站后疏于维护
Pitfall 5: Post-Launch Neglect
网站建成只是开始，日常需要检查各页面功能、支付流程是否正常，并根据营销活动调整全站促销设置，维护商品评价等。
Launching the site is just the beginning. Daily maintenance includes checking page functionalities, payment processes, and adjusting promotions based on marketing campaigns, plus managing product reviews.
专业建议：四川SEO推广专家建议采用多渠道整合营销策略，重视网站体验优化，建立完善的用户评价体系，才能实现跨境电商的长期成功。
Professional Advice: Sichuan SEO experts recommend adopting multi-channel integrated marketing strategies, focusing on website experience optimization, and establishing comprehensive user review systems for long-term cross-border e-commerce success.
