2024品牌出海营销峰会：外贸新手入门与谷歌竞价推广全攻略
2024品牌出海营销峰会：外贸新手入门与谷歌竞价推广全攻略
2024 Global Brand Summit: Complete Guide for Foreign Trade Beginners & Google Ads Promotion
8月20日，以"智有锋芒，灿赢未来"为主题的2024年度品牌出海营销峰会在济南成功举办，吸引了1000余名行业代表共同探讨外贸新机遇。
August 20, the 2024 Global Brand Summit with the theme "Wisdom with Edge, Brilliance for Future" was successfully held in Jinan, attracting over 1,000 industry representatives to explore new opportunities in foreign trade.
一、峰会核心内容 | Summit Highlights
1. 政府支持与企业数字化转型
济南市商务局徐运坤先生强调："跨境电商是中小企业出海的有效途径，我们将培育跨境电商新引擎，助力济南制造走向全球。"
1. Government Support & Digital Transformation
Mr. Xu Yun坤 from Jinan Commerce Bureau emphasized: "Cross-border e-commerce is an effective way for SMEs to go global. We will cultivate new engines for cross-border e-commerce to help Jinan manufacturing go global."
2. 华智鲸贸通SaaS系统发布
山东华智大数据CEO张吉刚宣布："我们的新系统整合AI和大数据技术，已帮助山东企业实现6亿美元出口额。"
2. Launch of Huazhi Whale Trade SaaS System
Zhang Jigang, CEO of Shandong Huazhi Big Data announced: "Our new system integrates AI and big data technologies, having helped Shandong enterprises achieve $600 million in exports."
二、外贸新手入门指南 | Beginner's Guide to Foreign Trade
1. 多渠道获客策略
- 利用B2B平台(阿里巴巴国际站等)
- 社交媒体营销(Facebook, LinkedIn)
- 搜索引擎优化(Google SEO)
- 参加国际展会
1. Multi-channel Customer Acquisition
- Utilize B2B platforms (Alibaba International, etc.)
- Social media marketing (Facebook, LinkedIn)
- Search engine optimization (Google SEO)
- Participate in international exhibitions
2. 谷歌竞价推广开户流程
谷歌顾问吴珊珊建议："企业应充分利用Google Ads、Google Analytics等工具构建完整营销体系。"开户步骤：
- 准备企业资料和支付方式
- 访问Google Ads官网注册
- 设置广告系列和目标
- 创建广告并设置预算
- 提交审核并启动
2. Google Ads Account Setup
Google consultant Wu Shanshan suggested: "Enterprises should make full use of Google Ads, Google Analytics and other tools to build a complete marketing system." Setup steps:
- Prepare company documents and payment methods
- Register on Google Ads official website
- Set up ad campaigns and objectives
- Create ads and set budget
- Submit for review and launch
三、2024外贸趋势预测 | 2024 Foreign Trade Trends
- AI驱动营销：人工智能将更深度应用于客户分析和广告投放
- 视频内容为王：短视频平台成为重要获客渠道
- 本地化运营：深入了解目标市场文化习俗
- AI-driven Marketing: AI will be more deeply applied in customer analysis and ad placement
- Video Content is King: Short video platforms become important customer acquisition channels
- Localized Operations: Deep understanding of target market culture
峰会最后颁发了华智创新营销奖和最佳战略合作伙伴奖，表彰长期支持外贸发展的优秀企业。
The summit concluded with the presentation of the Huazhi Innovative Marketing Award and Best Strategic Partner Award, recognizing outstanding companies that have long supported foreign trade development.
