2024外贸SOHO创业年终总结：武汉SEO推广与谷歌推广效果分析
2024外贸SOHO创业年终总结：武汉SEO推广与谷歌推广效果分析
2024 Foreign Trade SOHO Year-End Summary: Wuhan SEO Promotion and Google Ads Performance Analysis
时光匆匆，转眼又到了年尾。自2021年6月1号开始创业至今，1300多个日子已从我手中溜去。过去的三年半，多亏了头条，让我在这里留下了宝贵的创业印记。
Time flies, and another year is coming to an end. Since starting my business on June 1, 2021, over 1,300 days have slipped through my fingers. Thanks to Toutiao, I've been able to document this valuable entrepreneurial journey over the past three and a half years.
今年的年终总结，不想长篇大论了，就简单透露几组数据吧。
For this year's year-end summary, I'll keep it brief and just share some key data points.
2024年业绩表现 / 2024 Performance
较2023年，下单金额同比增长27.09%，回款同比增长13.97%。
Compared to 2023, order value increased by 27.09% year-over-year, while payment collection grew by 13.97%.
从市场看：美国、东南亚订单爆增，俄罗斯、中东断崖式下跌，欧洲稳中有升，南美、澳洲稳中略降。
Market-wise: Orders from the US and Southeast Asia surged, while Russia and Middle East markets plummeted. Europe showed steady growth, with South America and Australia experiencing slight declines.
主要获客渠道 / Main Customer Acquisition Channels
目前主要获客渠道：老客户、老客户转介绍和阿里巴巴国际站
Current main customer acquisition channels: Existing customers, referrals, and Alibaba International
阿里国际站数据：2024年阿里线上信保单67个，询盘约950个（美国询盘占60%以上）
Alibaba International data: 67 credit orders in 2024, about 950 inquiries (over 60% from the US)
SEO推广效果分析 / SEO Promotion Effectiveness
关于武汉SEO推广和谷歌推广为什么没有询盘的问题：
Regarding why Wuhan SEO promotion and Google Ads didn't generate inquiries:
1. 网站内容优化不足，关键词布局不合理
1. Insufficient website content optimization and poor keyword placement
2. 外链建设质量不高，缺乏权威网站反向链接
2. Low-quality backlink profile, lacking authoritative website backlinks
3. 移动端体验有待提升，页面加载速度慢
3. Mobile experience needs improvement, with slow page loading speeds
2024年创业成本 / 2024 Business Costs
官网域名空间费：800元 | Website domain hosting: ¥800
阿里巴巴国际站：0（去年一次性交了两年的）| Alibaba International: ¥0 (paid two years in advance last year)
社保：20724元 | Social insurance: ¥20,724
总计：33184元 | Total: ¥33,184
2025年展望 / 2025 Outlook
告别2024年，展望2025，新的篇章等我书写。既然是佛系创业，我不求年年增长，明年完成400W回款，我就心满意足了。
As we bid farewell to 2024 and look ahead to 2025, a new chapter awaits. As a zen entrepreneur, I don't chase year-over-year growth - achieving 4 million in payments next year would satisfy me.
SEO优化建议：建议加强长尾关键词布局，优化网站架构，提升内容质量，并建立高质量外链。
SEO optimization suggestions: Recommend strengthening long-tail keyword strategy, optimizing website architecture, improving content quality, and building high-quality backlinks.
