谷歌留痕助力外贸企业：2023年1-2月进出口数据分析与推广策略
中国外贸最新数据解读 | Interpretation of China's Latest Foreign Trade Data
根据海关总署3月7日公布的数据，2023年1-2月中国进出口总值8957.2亿美元，同比下降8.3%。其中出口5063亿美元（下降6.8%），进口3894.2亿美元（下降10.2%）。按人民币计算，进出口总值6.18万亿元人民币。
According to customs data released on March 7, China's total import and export value in January-February 2023 was $895.72 billion, down 8.3% year-on-year. Exports were $506.3 billion (-6.8%) while imports stood at $389.42 billion (-10.2%). In RMB terms, the total value reached 6.18 trillion yuan.
外贸现状深度分析 | In-depth Analysis of Current Foreign Trade Situation
东方金诚首席宏观分析师王青指出，全球经济下行导致外需放缓是出口下滑主因。美国1-2月制造业PMI低于48，欧元区和日本也维持在较低水平。值得注意的是，中国对东盟出口同比增长9.0%，汽车出口金额更是大增65.2%。
Wang Qing, chief macro analyst at Oriental Jincheng, noted that the global economic downturn leading to weakened external demand is the main reason for the export decline. The US manufacturing PMI remained below 48 in January-February, with the Eurozone and Japan also at low levels. Notably, China's exports to ASEAN grew 9.0% year-on-year, while auto exports surged 65.2% in value.
谷歌留痕推广策略 | Google Search Console Promotion Strategies
在当前外贸形势下，企业应充分利用谷歌留痕技术提升国际推广效果：
- 优化多语言关键词布局，重点覆盖"import from China"等搜索意图
- 建立Google My Business企业档案，增强本地搜索可见度
- 运用Google Trends分析目标市场产品需求趋势
- 通过Search Console监控国际用户搜索行为数据
Under current foreign trade conditions, companies should fully utilize Google Search Console techniques to enhance international promotion:
- Optimize multilingual keyword strategies, focusing on search intents like "import from China"
- Establish Google My Business profiles to improve local search visibility
- Use Google Trends to analyze product demand in target markets
- Monitor international user search behavior through Search Console
2023年外贸展望 | 2023 Foreign Trade Outlook
专家预测今年外贸将呈现"前低后高"态势。广发证券首席经济学家郭磊指出，压力主要集中在一季度。随着RCEP红利持续释放和新能源汽车等优势产业发展，下半年有望逐步回升。
Experts predict foreign trade will show a "low first, high later" trend in 2023. Guo Lei, chief economist at GF Securities, noted pressure will concentrate in Q1. With continued RCEP benefits and growth in NEV and other competitive industries, recovery is expected in the second half.
外贸企业行动建议 | Action Suggestions for Foreign Trade Companies
1. 加强谷歌留痕数字营销能力建设
2. 重点开拓东盟等新兴市场
3. 提升新能源汽车、光伏等优势产品竞争力
4. 积极参与国内外展会获取商机
1. Strengthen Google Search Console digital marketing capabilities
2. Focus on emerging markets like ASEAN
3. Enhance competitiveness in NEVs, photovoltaics and other advantage products
4. Actively participate in domestic and international exhibitions
