独立站代运营与谷歌SEO指南：外贸SOHO发票全解析
一、为什么推荐独立站代运营+谷歌SEO？
1. Why Recommend Independent Store Operation + Google SEO?
对于外贸SOHO而言，独立站代运营可解决技术门槛问题，而谷歌SEO则是获取全球流量的核心手段。两者的结合能实现：
For foreign trade SOHO, independent store operation solves technical barriers, while Google SEO is the core method to obtain global traffic. The combination achieves:
- 24/7自动化获客系统 | 24/7 automated customer acquisition
- 降低广告成本50%+ | Reduce ad costs by 50%+
- 建立品牌数字资产 | Build brand digital assets
二、外贸发票类型详解
2. Detailed Explanation of Foreign Trade Invoice Types
形式发票(Proforma Invoice)
Proforma Invoice
▶ 核心作用：
- 报价文件 | Quotation document
- 进口许可申请 | Import license application
- 外汇审批 | Foreign exchange approval
▶ 必备要素：
• 买卖双方信息 | Buyer/seller information
• 产品明细（含体积/重量）| Product details (including volume/weight)
• 交易条款（付款/交货）| Trade terms (payment/delivery)
• 银行信息（建议单独页）| Bank information (recommended separate page)
▶ 专业建议：
- 附加产品图片提升转化 | Add product images to improve conversion
- 避免主动解释代理关系 | Avoid explaining agency relationships proactively
商业发票(Commercial Invoice)
Commercial Invoice
作为清关核心文件，需特别注意：
As a core customs clearance document, pay special attention to:
- HS编码准确性 | Accuracy of HS codes
- 货币单位统一 | Uniform currency units
- 与提单一致性 | Consistency with bills of lading
三、资金解决方案推荐
3. Recommended Payment Solutions
连连支付提供全链路跨境服务：
LianLian Pay provides end-to-end cross-border services:
| 收单能力 | Payment collection | 支持100+币种 | Supports 100+ currencies |
| 全球分发 | Global distribution | 覆盖50+国家 | Covers 50+ countries |
| 汇率优势 | Exchange rate advantage | 比银行优惠1-2% | 1-2% better than banks |
