如何利用新媒体进行高效SEO推广？解决谷歌推广无询盘问题
为什么价格最优的SEO推广和谷歌推广没有询盘？
Why are there no inquiries from the most cost-effective SEO promotion and Google Ads?
根据百度百科对SEO的定义，我们可以提取几个核心关键词：基于搜索引擎规则、自然排名；站内SEO、站外SEO。
According to Baidu Encyclopedia's definition of SEO, we can extract several core keywords: search engine rules-based, organic ranking; on-page SEO, off-page SEO.
目前主要搜索引擎是谷歌与百度。国内市场主要使用百度搜索，虽然其竞价排名机制常受诟病，甚至有人认为"百度不需要SEO，花钱就能上排名"。
The main search engines currently are Google and Baidu. The domestic market mainly uses Baidu search. Although its bidding ranking mechanism is often criticized, some even believe that "Baidu doesn't need SEO, you can get rankings by paying."
SEO的本质是什么？
What is the essence of SEO?
SEO的本质是：用高性价比的成本，做长期有效的事情。虽然营销界有"免费的就是最贵的"说法，因为耗费的是看不见的时间和精力成本。
The essence of SEO is: using cost-effective methods to achieve long-term results. Although there is a saying in marketing that "free is the most expensive" because it consumes invisible time and energy costs.
新媒体+SEO=养号策略
New Media + SEO = Account Cultivation Strategy
新媒体作为新兴推广媒介，在碎片化阅读时代更能吸引流量。核心方法是：耐心"养号"。当账号因优质内容获得高关注时，可实现两种SEO推广：
As a new promotion medium, new media can better attract traffic in the era of fragmented reading. The core method is: patiently "cultivate accounts". When accounts gain high attention due to quality content, two types of SEO promotion can be achieved:
- 文章内添加推广链接，成为优质外链
- 文章互相链接，提高点击率的同时建立优质内链
- Add promotion links in articles to become quality backlinks
- Interlink articles to increase click-through rates while building quality internal links
新媒体SEO三大核心要素
Three Core Elements of New Media SEO
1. 关键词命中率：内容中关键词出现频次和位置，不同社交媒体有不同话题形式
1. Keyword hit rate: The frequency and position of keywords in content, different social media have different topic formats
2. 投票权：不仅指外链，还包括内容的分享次数、访问量、评论量等真实数据
2. Voting rights: Not only refers to backlinks but also includes real data such as shares, visits, and comments
3. 发布者权重：发布者的粉丝数、所属类目、内容关联性等都会影响搜索结果
3. Publisher authority: The publisher's follower count, category, content relevance, etc. all affect search results
更多外贸营销资讯，欢迎关注外贸通宝（公众号：ttonpal），获取社媒运营技巧和买家线索。
For more foreign trade marketing information, welcome to follow Ttonpal (WeChat public account: ttonpal) to get social media operation skills and buyer leads.
