口碑超好的海外服务器助力外贸企业逆势增长：150万美元美国订单背后的SEO策略

口碑超好的海外服务器助力外贸企业逆势增长：150万美元美国订单背后的SEO策略

Highly Recommended Overseas Servers Help Foreign Trade Companies Achieve Growth Against the Trend: SEO Strategies Behind the $1.5 Million US Order

疫情下的外贸新机遇：线上渠道成关键

New Opportunities in Foreign Trade During the Pandemic: Online Channels Become Key

在全球疫情冲击下，传统外贸行业面临前所未有的挑战。义乌市圣淳纺织品有限公司总经理黄雁阁却通过阿里巴巴国际站成功斩获150万美元美国订单，为行业树立了数字化转型的标杆案例。

Amid the global pandemic, traditional foreign trade faces unprecedented challenges. However, Huang Yange, general manager of Yiwu Shengchun Textile Co., Ltd., successfully secured a $1.5 million order from the US through Alibaba International, setting a benchmark for digital transformation in the industry.

SEO优化策略：如何让海外客户找到你

SEO Optimization Strategies: How to Make Overseas Customers Find You

1. 关键词布局：针对"textile supplier"、"wholesale beach towel"等高频搜索词优化产品页面

1. Keyword Placement: Optimize product pages for high-frequency search terms like "textile supplier" and "wholesale beach towel"

2. 内容营销：定期发布行业趋势、产品指南等高质量英文内容

2. Content Marketing: Regularly publish high-quality English content on industry trends and product guides

3. 数据沉淀：通过eWTP数字化1039将交易数据线上化，提升平台排名

3. Data Accumulation: Digitize transaction data through eWTP's digital 1039 to improve platform ranking

谷歌推广≠竞价排名：长效SEO的价值

Google Promotion ≠ Bidding Ranking: The Value of Long-term SEO

许多企业误以为谷歌推广就是简单的竞价排名。实际上，可持续的SEO策略包括：

Many companies mistakenly believe that Google promotion is simply bidding for rankings. In fact, sustainable SEO strategies include:

• 网站架构优化（提升移动端适配）

• Website structure optimization (improving mobile adaptation)

• 高质量外链建设（行业权威网站反向链接）

• High-quality external link building (backlinks from authoritative industry websites)

• 本地化SEO（针对目标市场语言文化优化）

• Localized SEO (optimized for target market language and culture)

小单策略：疫情下的外贸新常态

Small Order Strategy: The New Normal in Foreign Trade During the Pandemic

黄雁阁发现：碎片化小订单虽然单笔金额小，但具有返单快、利润高的特点。通过优化网站承接小B客户需求，圣淳纺织实现了：

Huang Yange discovered that although fragmented small orders have small single amounts, they feature fast reorders and high profits. By optimizing the website to meet the needs of small B customers, Shengchun Textile achieved:

• 订单总量超传统大单

• Total order volume exceeds traditional large orders

• 利润率提升30%以上

• Profit margin increased by more than 30%

• 全年无销售淡季

• No sales off-season throughout the year

行动建议：外贸企业SEO实施路径

Action Suggestions: SEO Implementation Path for Foreign Trade Enterprises

1. 建立2-3人专业团队（运营+业务）

1. Establish a professional team of 2-3 people (operation + business)

2. 参加阿里巴巴线上展会获取精准流量

2. Participate in Alibaba's online exhibitions to obtain precise traffic

3. 布局RTS（Ready To Ship）赛道应对小单趋势

3. Layout RTS (Ready To Ship) track to cope with the small order trend

4. 持续优化多语言网站SEO（至少覆盖英、西、法三大语种）

4. Continuously optimize multilingual website SEO (covering at least English, Spanish and French)