Google推广助力外贸获客：Shopee本土店VS跨境店全解析
Google推广助力外贸获客：Shopee本土店VS跨境店全解析
Google Promotion for Foreign Trade: Complete Analysis of Shopee Local Stores vs Cross-border Stores
在当今数字化外贸时代，Google推广已成为企业拓展海外市场的重要渠道。对于想要入驻Shopee平台的卖家来说，了解本土店与跨境店的区别至关重要。本文将为您详细解析这两种店铺模式的优劣势，帮助您做出更明智的选择。
In today's digital foreign trade era, Google promotion has become an important channel for businesses to expand overseas markets. For sellers who want to enter the Shopee platform, understanding the difference between local stores and cross-border stores is crucial. This article will provide a detailed analysis of the advantages and disadvantages of these two store models to help you make wiser choices.
一、Shopee店铺类型解析 | Analysis of Shopee Store Types
1. 本土店(Local Store)：使用当地手机号和银行卡开设的店铺，例如新加坡站点需使用新加坡当地的手机号和银行卡。
1. Local Store: Stores opened with local phone numbers and bank cards, for example, Singapore sites require Singapore local phone numbers and bank cards.
2. 跨境店(Cross-border Store)：人在中国大陆境内(或非店铺站点的地方)申请的店铺。
2. Cross-border Store: Stores applied for by people in mainland China (or places other than the store site).
二、本土店与跨境店的核心差异 | Core Differences Between Local and Cross-border Stores
1. 物流差异(Logistics Differences)
跨境店需从中国大陆发货，产生国际物流费用；本土店在本土发货，物流时效更快。
Cross-border stores need to ship from mainland China, incurring international logistics costs; local stores ship locally with faster logistics.
2. 禁售商品差异(Restricted Product Differences)
以中国台湾站为例，3C产品、食品等在中国大陆不能售卖的商品可能在当地受限。
Taking Taiwan station as an example, products that cannot be sold in mainland China such as 3C products and food may be restricted locally.
3. 佣金差异(Commission Differences)
跨境店前三月免佣金，之后收取5-6%交易佣金+2%手续费；本土店仅收取2%手续费。
Cross-border stores are commission-free for the first three months, then charge 5-6% transaction commission + 2% handling fee; local stores only charge 2% handling fee.
4. 回款周期差异(Payment Cycle Differences)
本土店回款周期快(2天-1周)；跨境店每月仅回款两次(月初和月中)。
Local stores have fast payment cycles (2 days-1 week); cross-border stores only pay twice a month (beginning and middle of the month).
三、Google推广视角下的店铺选择建议 | Store Selection Suggestions from Google Promotion Perspective
对于国内卖家，通过Google推广获取流量时，跨境店铺已足够运营：
For domestic sellers, when obtaining traffic through Google promotion, cross-border stores are sufficient for operation:
- 平台对跨境店铺流量有一定扶持
- The platform has certain support for cross-border store traffic
- 无需承担本土店的高风险(IP识别、回款渠道等问题)
- No need to bear the high risks of local stores (IP identification, payment channels, etc.)
- 可专注于选品、产品优化和店铺规划
- Can focus on product selection, product optimization and store planning
通过Google推广策略，结合Shopee平台特性，制定精准的营销方案，将帮助您在外贸市场中脱颖而出。无论选择本土店还是跨境店，优质的产品和服务始终是成功的关键。
Through Google promotion strategies, combined with the characteristics of the Shopee platform, formulating precise marketing plans will help you stand out in the foreign trade market. Whether you choose a local store or a cross-border store, high-quality products and services are always the key to success.
