用户体验最好的贸易公司办理进出口资质与阳春谷歌竞价推广
谷歌新升级的需求挖掘广告有何用？如何使用？
What Are the Uses of Google's Newly Upgraded Demand Gen Ads? How to Use Them?
新升级的需求挖掘广告是什么？
What Are the Newly Upgraded Demand Gen Ads?
需求挖掘广告是一种 AI 赋能的全新广告系列，可在 Google 的娱乐性接触点（YouTube，包括 Shorts、探索）和 Gmail 提高转化次数、网站访问次数，并促使用户采取行动（例如注册和添加到购物车）。
Demand Gen ads are a new AI-powered ad format that can boost conversions, website visits, and user actions (like registrations and add-to-cart) across Google's entertainment touchpoints including YouTube (Shorts, Discover) and Gmail.
需求挖掘广告有什么优势？
What Are the Advantages of Demand Gen Ads?
1. 扩大广告影响力
1. Expanded Ad Reach
借助需求挖掘广告系列在（YouTube、Google 探索和 Gmail）上投放广告，可以覆盖多达 30 亿月活跃用户，并且 Google AI 会将量身定制的高影响力视觉元素、广告内容和展示位置完美结合，以便吸引更多消费者按下"立即付费"。
By running Demand Gen campaigns on YouTube, Google Discover and Gmail, you can reach up to 3 billion monthly active users. Google AI perfectly combines customized high-impact visual elements, ad content and placements to drive more "Buy Now" actions.
2. YouTube 广告格式
2. YouTube Ad Formats
Shorts | In-Stream | Home, Search & Watch Next feeds | Discover | Gmail | Social tab | Promotions tab
3. 增加相似细分受众群体
3. Expanded Lookalike Audiences
相似细分受众群(Lookalike Audience)是指与现有"种子"名单中的用户具有共同特征的用户群。这个是根据您的第一方客户数据构建的，其中包括：您的现有客户名单您的网站和应用中的活动观众与您的 YouTube 内容的互动情况。Google 会利用这些信息寻找具有类似特征的其他潜在客户。
Lookalike Audiences refer to user groups that share characteristics with your existing "seed" list. This is built based on your first-party customer data including: existing customer lists, website/app activities, and interactions with your YouTube content. Google uses this information to find other potential customers with similar characteristics.
4. 广告素材的 A/B 组实验
4. A/B Testing for Ad Creatives
通过 A/B 实验优化广告的创意，定制合适的广告
Optimize ad creatives through A/B testing to customize the most effective ads
5. 增加"尽可能争取更多点击次数"出价策略
5. "Maximize Clicks" Bidding Strategy
通过 Google AI 提供支持的出价来优化目标
Optimize goals through Google AI-powered bidding
