亚马逊美国站"日本商店"畅销品类解析 - 2023上半年SEO数据报告
亚马逊美国站"日本商店"畅销品类解析 - 2023上半年SEO数据报告
Amazon US "JAPAN STORE" Best-Selling Categories Analysis - 2023 H1 SEO Data Report
核心数据：亚马逊美国站近日发布2023上半年"日本商店"(JAPAN STORE)销售数据，杂货、家居、厨房和美容成为最畅销品类。
Key Data: Amazon US recently released 2023 H1 sales data for "JAPAN STORE", with groceries, home, kitchen and beauty emerging as the best-selling categories.
背景介绍：亚马逊与日本贸易振兴机构(JETRO)合作，于2021年11月推出"日本商店"，支持日本卖家拓展美国市场。
Background: Amazon partnered with JETRO to launch "JAPAN STORE" in November 2021, supporting Japanese sellers in expanding to the US market.
2023上半年畅销品类TOP3
2023 H1 Best-Selling Categories TOP3
1. 食品类
1. Food Category
- 玉露鲜味高汤
- Gyokuro Umami Dashi Soup Stock
- 有机煎茶
- Organic Sencha Green Tea
- 樱花麻糬
- Sakura Mochi
2. 健康和个人护理类
2. Health & Personal Care
- 除臭纳豆(普通型)
- Deodorized Natto (Regular)
- 除臭纳豆(气味/粘性中等型)
- Deodorized Natto (Medium Smell/Stickiness)
- M.K. Eco 300(除甲醛液)
- M.K. Eco 300 (Formaldehyde Remover)
3. 美容类
3. Beauty Category
- 仓本之雫樱花酵母精华
- Kuramoto no Shizuku Sakura Yeast Essence
- 百高草木精华
- Hyakusou Herbal Extract
- TheBAR固体洗发水
- TheBAR Solid Shampoo
市场洞察：日本经济产业省数据显示，2021年全球电商市场规模达4.92万亿美元，预计将持续增长。
Market Insight: METI data shows the global e-commerce market reached $4.92 trillion in 2021 and is expected to continue growing.
卖家增长：2021年亚马逊日本卖家超4000家，海外销量超4000万件，较2020年实现两位数增长。
Seller Growth: In 2021, Amazon had over 4,000 Japanese sellers with overseas sales exceeding 40 million items, achieving double-digit growth compared to 2020.
专家观点：亚马逊日本卖家服务事业部总经理Kazuho Roki表示将持续简化销售流程，支持更多日本卖家拓展海外市场。
Expert Opinion: Kazuho Roki, General Manager of Amazon Japan Seller Services, stated they will continue simplifying sales processes to support more Japanese sellers in expanding overseas.
