预制房屋海外爆火：中国制造借势世界杯斩获千万订单
疫情后全球户外经济持续升温，移动房屋成为跨境电商新蓝海。阿里巴巴国际站数据显示，近两年移动房屋线上GMV增长117%，"可扩展集装箱房"搜索量暴增8倍。
Post-pandemic outdoor economy continues to boom, with mobile houses becoming a new blue ocean for cross-border e-commerce. According to Alibaba International Station data, the online GMV of mobile houses has grown by 117% in the past two years, with searches for "expandable container houses" surging 8-fold.
在卡塔尔世界杯期间，中国制造的预制房屋大放异彩。广东中辉绿建公司为赛事提供2000套运动员公寓，创造近6000万元营收。公司负责人叶熠铠表示："这种模块化建筑比传统方案节省约70%成本。"
During the Qatar World Cup, Chinese-made prefabricated houses stole the spotlight. Guangdong Zhonghui Green Building supplied 2,000 athlete apartments for the event, generating nearly 60 million yuan in revenue. Company representative Ye Yikai noted: "This modular construction saves about 70% costs compared to traditional solutions."
三大因素推动海外需求激增：
Three major factors driving overseas demand:
- 疫情后私人空间需求上升 | Post-pandemic demand for private spaces
- 露营度假经济兴起 | Boom in camping and vacation economy
- 传统建材成本飙升 | Soaring costs of traditional building materials
行业数据显示，2022年全球预制建筑市场规模达1174亿美元，预计2026年将增长至1537亿美元，年复合增长率6.4%。
Industry data shows the global prefabricated construction market reached $117.4 billion in 2022, projected to grow to $153.7 billion by 2026, with a 6.4% CAGR.
跨境卖家入局策略：
Entry strategies for cross-border sellers:
- 配套产品开发（家具/储能设备）| Developing complementary products (furniture/energy storage)
- 细分场景解决方案（办公/旅游）| Niche scenario solutions (office/tourism)
- 与制造商合作代销 | Partnering with manufacturers for distribution
中辉绿建通过数字化营销转型实现突破：建立12000平米展示基地，开展TikTok和国际站直播，将运费占比从50%优化至20%。
Zhonghui Green Building achieved breakthroughs through digital marketing transformation: building a 12,000 sqm display base, launching TikTok and Alibaba live streams, optimizing shipping costs from 50% to 20%.
专家建议，跨境卖家应关注光伏储能房屋等创新方向，同时开拓基建落后国家市场，通过产品差异化建立竞争优势。
Experts suggest cross-border sellers focus on innovative directions like solar energy storage houses, while expanding into markets with poor infrastructure, building competitive advantages through product differentiation.
