27万亚马逊卖家转型独立站：SHOPLINE如何成为亚洲版Shopify？
记者｜覃毅 编辑｜夏崇 | Reporter: Qin Yi Editor: Xia Chong
今年4月起，亚马逊"封号风波"刺痛数万家中国跨境大卖。布局独立站，是众多亚马逊卖家选择的出路之一。去年至今，独立站SaaS服务商Shopify全面爆发。
Since April this year, Amazon's "account suspension wave" has affected tens of thousands of Chinese cross-border sellers. Building independent stores has become a key solution, with SaaS provider Shopify experiencing explosive growth since last year.
2020年，Shopify年度收入同比增长86%，GMV同比增长96%，达到1200亿美元。据今年Q3财报，Shopify净利润11.48亿美元，暴涨501%。同期，亚马逊净利润同比大幅下降了50%。
In 2020, Shopify's annual revenue grew 86% YoY with GMV up 96% to $120 billion. Q3 2021 reports show Shopify's net profit surged 501% to $1.148 billion, while Amazon's dropped 50%.
01 内地市场新玩家 | 01 New Player in Mainland Market
对SHOPLINE而言，2020年是个重要转折点。这一年，因新冠疫情全球蔓延且国内疫情很快得以控制，中国跨境卖家进入供不应求阶段。
2020 marked a turning point for SHOPLINE. As COVID-19 spread globally while China quickly contained the outbreak, Chinese cross-border sellers entered a supply shortage phase.
SHOPLINE为内地卖家减免了更多成本费用。比如佣金方面，Shopify按销售额2%收取，SHOPLINE年付标准版则抽佣0.3%。此外，新手商家享有7天免费试用。
SHOPLINE offers lower costs for mainland sellers - charging 0.3% commission vs Shopify's 2%, plus 7-day free trials for new merchants.
02 全面覆盖"人货场" | 02 Comprehensive "People-Goods-Scene" Coverage
目前，SHOPLINE的客户群体中，占比最大的是亚马逊等平台转型类的卖家。"这类卖家具有跨境电商从业经验，有比较可靠的产品供应链和跨境支付、物流等共性知识"。
Most SHOPLINE clients are sellers transitioning from Amazon. "These sellers have cross-border experience with reliable supply chains and payment/logistics knowledge," says Qiao.
今年1月，SHOPLINE Payments正式上线，这是由SHOPLINE获取支付牌照后独立整合所有的网关支付，推出的从收单到结算的一站式支付解决方案。
In January 2021, SHOPLINE launched its payment solution after obtaining licenses, offering end-to-end payment processing from acceptance to settlement.
03 看齐龙头Shopify | 03 Catching Up With Shopify
在乔冠元看来，SHOPLINE拥有长期的理想主义——向"行业前辈"Shopify看齐。"接下来我们会进入更多国家和地区，服务当地的商家"。
"We aspire to follow industry leader Shopify's path," says Qiao. "We'll expand to more countries/regions to serve local merchants."
SEO优化要点： | SEO Optimization Points:
- 标题包含核心关键词"亚马逊卖家"、"独立站"、"SHOPLINE"
- 合理使用H标签构建内容层级
- 关键数据加粗突出显示
- 中英对照满足国际化读者需求
- 段落清晰，每段包含独立语义单元
