口碑超好的广告蓝颜SEO推广：剖析速卖通网红直播项目AliExpress Connect
口碑超好的广告蓝颜SEO推广：剖析速卖通网红直播项目AliExpress Connect
Highly Recommended SEO Advertising: Analyzing AliExpress Connect's Influencer Livestream Project
阿里巴巴全球化战略的重要一步 - 作为阿里巴巴全球化战略的排头兵，速卖通正将中国成熟的直播带货模式推向海外市场。据雨果网报道，速卖通新版直播于2019年7月上线，已吸引来自俄罗斯、西班牙、法国等多个国家的时尚达人和博主参与。
A Crucial Step in Alibaba's Globalization Strategy - As the vanguard of Alibaba's globalization strategy, AliExpress is bringing China's successful livestream e-commerce model overseas. According to Hugo.com, the new version of AliExpress Live launched in July 2019 has attracted fashion influencers and bloggers from Russia, Spain, France and other countries.
直播数据表现亮眼：至今已向全球用户提供了一万多场直播秀，直播过程中互动数超过6000万次。直播内容以时尚服饰穿搭、数码评测、珠宝展示等为主。
Impressive Livestream Data: To date, it has provided global users with over 10,000 livestream shows, with more than 60 million interactions during broadcasts. Content mainly focuses on fashion styling, digital product reviews, jewelry displays, etc.
AliExpress Connect平台的四种直播模式
Four Livestream Models of AliExpress Connect
速卖通直播网红孵化项目负责人王鹏介绍了平台的四种主要直播模式：
AliExpress Live Influencer Incubation Project Leader Wang Peng introduced the platform's four main livestream models:
- 商家自播：商家自行发起的直播，平台提供教程和流量扶持
- Merchant Self-Broadcast: Livestreams initiated by merchants themselves, with platform-provided tutorials and traffic support
- 达人直播：通过平台寻找达人主播，商家支付费用或佣金
- Influencer Livestream: Finding influencer hosts through the platform, with merchants paying fees or commissions
- 机构直播：与国内外机构合作的专场或多品牌混播
- Agency Livestream: Special sessions or multi-brand broadcasts in cooperation with domestic and foreign agencies
- 平台型专业内容：大促期间由官方发起的专业直播
- Platform Professional Content: Professional livestreams initiated by the official during major promotions
王鹏表示："AliExpress Connect更像一个撮合平台，为商家和达人提供合作机会，并根据直播效果提供数据支持。"
Wang Peng said: "AliExpress Connect is more like a matching platform, providing cooperation opportunities for merchants and influencers, and offering data support based on livestream performance."
国内直播模式能否复制到海外？
Can China's Livestream Model Be Replicated Overseas?
速卖通直播业务负责人石生指出，海外用户喜好多元化，平台正在建立用户画像和数据分析，以优化直播内容。数据显示，速卖通直播观众主要是35岁左右已婚已育的主妇和爱时尚的中年男性。
AliExpress Live Business Director Shi Sheng pointed out that overseas users have diverse preferences. The platform is building user profiles and data analysis to optimize livestream content. Data shows that AliExpress live viewers are mainly married women around 35 years old with children and fashion-loving middle-aged men.
热门直播品类：手机通讯、美容健康、消费电子、家居、家电等。近期火爆的包括小米和优米等品牌新机发布直播，以及假发、婴儿手推车等类目。
Popular Livestream Categories: Mobile communications, beauty & health, consumer electronics, home furnishings, home appliances, etc. Recently popular include new product launch livestreams for brands like Xiaomi and UMi, as well as categories like wigs and baby strollers.
