谷歌运营和谷歌SEO优化师是同一个岗位吗?有什么区别?
完全不一样。国内做谷歌SEO的还是有相当部分人,但能做做到谷歌运营的就真的是凤毛麟角、寥寥无几了。
Not at all the same. There are quite a few people doing Google SEO in China, but those who can truly handle Google operations are extremely rare.
我认识几个国内国外做谷歌SEO的,技术能力还算不错,但他们也不敢去挑战一下谷歌SEO主管的位置,更别说整个谷歌运营了。
I know several Google SEO specialists both domestically and internationally with decent technical skills, but they wouldn't dare to challenge for a Google SEO manager position, let alone handle entire Google operations.
不要看谷歌和百度是看起来一样是个搜索引擎,但谷歌的东西比百度要多得很。
Don't be fooled by the fact that Google and Baidu appear to be similar search engines - Google's ecosystem is much more complex than Baidu's.
目前最简单一点就是,谷歌运营,通常包括付费和收费两种,就是独立站的Google SEO和Google Ads的投放。也就是说你要做谷歌SEO优化师的工作,还要做谷歌竞价师的工作。
The simplest way to explain is that Google operations typically include both organic and paid aspects - meaning both Google SEO for independent websites and Google Ads management. In other words, you need to perform both Google SEO specialist and Google Ads specialist roles.
谷歌SEO优化师就是只专注网站在谷歌上的自然搜索排名啦。
A Google SEO specialist focuses solely on improving a website's organic search rankings on Google.
