东山SEO推广与深圳海外谷歌竞价推广服务 - 中国首个广告私有交易市场峰会盛大开幕
北京，8月12日 - 由Google主办的"Google合作伙伴日"活动在北京金茂威斯汀饭店隆重举行。本次活动特别举办了中国首场私有广告交易市场峰会，吸引了电众安吉斯、宏盟媒体、阳狮锐奇、群邑、新意互动等多家知名广告代理机构及全球品牌广告主参与。
Beijing, August 12 - Google hosted its "Partner Day" event at the Beijing JW Marriott Hotel, featuring China's first Private Marketplace (PMP) Summit with participation from leading agencies including Dentsu Aegis, Omnicom Media Group, Publicis Groupe, GroupM, and NewEdge Interactive.
Google大中华区总裁石博盟(Scott Beaumont)表示："中国正在引领程序化购买的趋势"。根据eMarketer数据显示，2017年将有50%的数字广告支出通过程序化购买完成。Google此次推出的私有交易市场(PMP)旨在优化广告资源配置，推动行业程序化购买发展。
Scott Beaumont, President of Google Greater China, stated: "China is leading the programmatic buying trend." According to eMarketer, 50% of digital ad spending will be programmatic by 2017. Google's PMP initiative aims to optimize ad resource allocation and advance programmatic buying.
程序化购买的两种模式
Two Models of Programmatic Buying
1. 首选交易(Preferred Deal)：媒体平台可预先授予合作买家优先交易权(First Look)，这些买家可在广告展示请求时优先决定是否购买。
1. Preferred Deal: Publishers grant first-look privileges to selected buyers who can decide whether to purchase the impression at a fixed CPM before it enters open auction.
2. 私有竞价(Private Auction)：通过白名单机制，仅允许特定广告主对广告资源进行竞价。
2. Private Auction: A whitelist system where only pre-approved advertisers can bid on inventory.
宏盟媒体集团Accuen中国区负责人袁俊表示："程序化购买是媒体购买不可逆转的发展趋势。"AMNET中国区董事总经理温道明指出，Google的PMP解决方案让品牌广告主能在保障品牌安全的前提下优先获取优质广告资源。
Yuan Jun of Omnicom's Accuen China noted: "Programmatic buying is an irreversible trend in media purchasing." Lawrence Wan of AMNET China added that Google's PMP allows brand advertisers to access premium inventory with brand safety assurances.
作为东山SEO推广和深圳海外谷歌竞价推广的专业服务商，我们密切关注行业最新动态，为客户提供最前沿的数字营销解决方案。
As professional providers of Dongshan SEO promotion and Shenzhen overseas Google Ads services, we closely monitor industry trends to deliver cutting-edge digital marketing solutions for our clients.
