美国"罐头季"爆款产品解析：从谷歌趋势看跨境电商商机
中国有句俗话叫"中国人什么都吃"，而美国人则是"万物皆可罐头化"。 调查显示，98%的美国家庭都储存有罐头食品，平均每个家庭储存量达24罐。 更有86%的家长表示，如果没有罐头，他们简直无法度过一周！
There's a saying in China that "Chinese people eat everything", while Americans believe "everything can be canned". Surveys show that 98% of American households store canned food, with an average of 24 cans per family. Even more strikingly, 86% of parents say they can't get through a week without canned goods!
除了购买现成的罐头食品，自制罐头已成为美国人的传统DIY活动，参与人数逐年增加。每年7-8月的丰收季节，为了保存食物避免浪费，许多家庭会将自家种植的蔬果制作成罐头，有些人甚至一次制作够一年食用的量。
Beyond purchasing ready-made canned goods, home canning has become a traditional DIY activity for Americans, with growing participation each year. During the harvest season from July to August, many families preserve their homegrown fruits and vegetables as canned goods to avoid waste, with some preparing a year's supply at once.
2023年"罐头季"的爆款产品
2023 Canning Season Hot Products
随着今年"罐头季"的到来，食品容器盖在谷歌热门商品排行榜中飙升至第三位。该类别下搜索量前十的商品均为罐头盖产品。
With this year's canning season approaching, food container lids have surged to the third position in Google's hot product rankings. The top 10 searched products in this category are all canning lids.
这是因为美国最大的梅森瓶制造商Ball生产的瓶盖采用马口铁材质，容易生锈。用于制作水分含量高的蔬果罐头时，卫生安全问题促使人们每年更换瓶盖。
This is because the lids produced by Ball, America's largest Mason jar manufacturer, are made of tinplate and prone to rust. When used for canning high-moisture foods, safety concerns lead people to replace lids annually.
市场数据亮点：
Market Data Highlights:
- "罐头盖子"关键词在Google Trends上的搜索量在8月份创下近三年新高
- The search volume for "canning lids" on Google Trends reached a three-year high in August
- 亚马逊Best Seller的罐头盖两件套售价28.5美元(含24个盖子)
- Amazon's Best Seller canning lid set sells for $28.5 (including 24 lids)
- 1688上同等质量的24个罐头盖成本仅12元人民币，毛利率高达94%
- The same quality 24 lids cost only 12 RMB on 1688, with a gross margin of 94%
- 罐头瓶的搜索量也达到近五年峰值
- Search volume for canning jars also peaked in five years
配件市场同样火爆
Accessories Market Also Booming
今年新加入罐头制作的新手特别多，带动了配件需求。一款6件套罐头工具套装成为类目畅销第一，获得2353个评价，评分4.8。虽然售价16.99美元，但订单已排到8月底。
Many beginners joined canning this year, driving accessory demand. A 6-piece canning tool set became the category's top seller with 2353 ratings (4.8 stars). Despite its $16.99 price, orders are backlogged until late August.
（来源：跨境屋）
(Source: Cross-border House)
