谷歌竞价推广技巧：如何通过Antom实现高效海外支付与营销
谷歌竞价推广技巧：如何通过Antom实现高效海外支付与营销
Google Ads Promotion Tips: How Antom Facilitates Efficient Overseas Payments and Marketing
对于出海企业来说，支付环节往往是最大的挑战之一。 正如一位深圳电子配件制造商所说："最早决定把产品卖到东南亚的时候，我以为去新加坡开个银行账户就行了。" 然而现实远比想象复杂，特别是在支付环节。
For businesses going global, payment is often one of the biggest challenges. As a Shenzhen electronic accessories manufacturer said: "When I first decided to sell products to Southeast Asia, I thought opening a bank account in Singapore would be enough." However, reality is much more complicated, especially when it comes to payments.
海外支付环境的三大挑战
Three Major Challenges in Overseas Payment Environment
蚂蚁国际旗下Antom的全球战略合作总监李捷总结了国内外支付环境的几个关键差异：
Li Jie, Global Strategic Cooperation Director of Antom under Ant International, summarized several key differences between domestic and international payment environments:
- 支付方式碎片化：海外市场支付方式五花八门，每个国家都有本地主流支付方式
- 技术稳定性差异：国内支付成功率明显高于海外市场
- 安全风险更高：海外信用卡欺诈盗刷现象更普遍
- Fragmented payment methods: Overseas markets have diverse payment methods, each country has its local mainstream payment methods
- Technical stability differences: Domestic payment success rates are significantly higher than overseas markets
- Higher security risks: Credit card fraud is more common overseas
Antom一站式解决方案的优势
Advantages of Antom's One-Stop Solution
Antom为出海企业提供"支付自助餐"式服务，主要优势包括：
Antom provides a "payment buffet" service for global businesses, with main advantages including:
- 覆盖全球40多个国家和地区的本地收单能力
- 支持100多种币种交易
- 接入时间缩短2/3
- 支付成功率提升20%以上
- Local acquiring capabilities covering over 40 countries and regions worldwide
- Support for transactions in over 100 currencies
- Access time reduced by 2/3
- Payment success rate increased by over 20%
营销与支付的完美结合
Perfect Integration of Marketing and Payment
Antom不仅解决支付问题，还能帮助企业在数字钱包生态中进行精准营销：
Antom not only solves payment issues but also helps businesses conduct precise marketing in digital wallet ecosystems:
案例：沐瞳旗下游戏MLBB通过与Antom合作，与国际餐饮外送平台foodpanda开展联名促销，单渠道流水增长三倍。
Case: Moonton's game MLBB, through cooperation with Antom, launched co-branded promotions with international food delivery platform foodpanda, achieving a threefold increase in single-channel revenue.
结语：基础设施建设者的价值
Conclusion: The Value of Infrastructure Builders
正如交通基础设施支撑着货物跨境流动，Antom这样的支付基础设施正在为中国企业出海铺路。数据显示，2024年1-8月，使用Antom的中国出海商户数量同比增长近90%，交易额增长超过五倍。
Just as transportation infrastructure supports cross-border goods flow, payment infrastructure like Antom is paving the way for Chinese companies going global. Data shows that from January to August 2024, the number of Chinese global merchants using Antom increased by nearly 90% year-on-year, with transaction volume growing over five times.
在全球化的浪潮中，支付基础设施与出海企业正在成为彼此最坚实的后盾。
In the wave of globalization, payment infrastructure and global businesses are becoming each other's strongest support.
