全域靖江SEO推广方案:游戏出海与谷歌推广策略深度解析
中国游戏市场正迎来出海黄金期 | Chinese Game Market Enters Golden Age of Globalization
根据Google大客户部行业总经理邓辉在TFC大会的分享,中国游戏市场规模已超1000亿人民币,其中增长最快的两个领域是:
According to Deng Hui, General Manager of Google's Major Customer Department, the Chinese game market has exceeded 100 billion RMB, with the fastest growing sectors being:
- 手游(增长率160-170%)| Mobile Games (160-170% growth rate)
- 出海游戏(年增长率366%)| Globalized Games (366% annual growth rate)
为什么选择游戏出海? | Why Choose Game Globalization?
1. 市场规模庞大:全球顶级游戏月流水超1亿美金
1. Huge Market Size: Top global games exceed $100 million monthly revenue
2. 渠道规则规范:Google Play过去12个月分成超70亿美金
2. Standardized Channels: Google Play distributed over $7 billion in the past 12 months
游戏出海三大挑战 | Three Major Challenges in Game Globalization
- 游戏质量与留存率 | Game quality and retention rate
- 流量获取能力 | Traffic acquisition capability
- 变现效率 | Monetization efficiency
谷歌五大推广解决方案 | Google's Five Promotion Solutions
1. 搜索广告:移动搜索市场份额超80%
1. Search Ads: Over 80% mobile search market share
2. 应用内广告:全球最大应用内广告平台
2. In-App Ads: World's largest in-app advertising platform
3. 移动广告联盟:整合Google Play数据
3. Mobile Ad Network: Integrated with Google Play data
4. Gmail广告:精准定位目标用户
4. Gmail Ads: Precise targeting
5. YouTube视频广告:60%游戏玩家每日访问
5. YouTube Video Ads: 60% gamers visit daily
