专业外贸采购与海外推广指南：谷歌竞价与TikTok引流策略
专业外贸采购与海外推广指南：谷歌竞价与TikTok引流策略
Professional Foreign Trade Procurement Guide: Google Ads & TikTok Marketing Strategies
一、谷歌竞价推广效果分析
Google Ads Effectiveness for Foreign Trade Procurement
对于外贸公司而言，谷歌竞价推广(Google Ads)是最直接的获客渠道之一。通过精准的关键词定位，可以将产品展示给全球潜在采购商。
For foreign trade companies, Google Ads is one of the most direct customer acquisition channels. Through precise keyword targeting, products can be displayed to global potential buyers.
优势：
Advantages:
- 精准定位国际采购商
- Precise targeting of international buyers
- 即时流量效果显著
- Immediate traffic results
- 可量化ROI
- Measurable ROI
二、TikTok全球引流策略
TikTok Global Marketing Strategies
TikTok目前全球最受欢迎的社交软件，拥有超过10亿月活用户。对于外贸企业来说，掌握有效的TikTok引流方法至关重要。
As the world's most popular social platform with over 1 billion MAUs, mastering effective TikTok marketing strategies is crucial for foreign trade businesses.
1. 创作有趣且独特的内容
1. Create Engaging & Unique Content
TikTok本质上是一个娱乐平台，用户主要寻求有趣的内容消遣。建议结合流行挑战和热门梗制作视频，保持内容新鲜度。
As an entertainment platform, users seek fun content. We recommend creating videos with trending challenges and memes to maintain content freshness.
2. 利用热门标签和挑战
2. Leverage Trending Hashtags & Challenges
使用相关热门标签可显著提升视频曝光率。建议选择与内容高度相关的标签，避免盲目跟风。
Using relevant trending hashtags can significantly increase video exposure. Choose hashtags highly relevant to your content.
3. 保持定期内容更新
3. Maintain Regular Posting Schedule
制定内容发布计划表，保持稳定的内容输出频率，这是获得平台持续推荐的关键。
Develop a content calendar and maintain consistent posting frequency - key to sustained platform recommendations.
专业建议：外贸企业可考虑谷歌竞价+TikTok引流的组合策略，实现短期转化与长期品牌建设的平衡。
Professional Tip: Consider combining Google Ads + TikTok marketing to balance short-term conversions with long-term brand building.
