7大中东电商平台推荐：千万级流量平台助您开拓海外市场
中东电商市场正以惊人的速度增长，从昔日的无人问津到如今的电商沃土，中东用十年时间让世界知道了什么是"电商帝国的崛起"。2018年至2022年期间，中东电商市场年复合增长率为32%，2023年中东电商市场规模达1065亿阿联酋迪拉姆，年增长率为11.8%。预计未来五年将保持年复合增长率11.6%的高速增长，到2028年市场规模有望达到1836亿迪拉姆。
The Middle East e-commerce market is growing at an astonishing pace, transforming from obscurity to a fertile ground for e-commerce in just a decade. From 2018 to 2022, the Middle East e-commerce market achieved a 32% CAGR, reaching AED 106.5 billion in 2023 with an 11.8% annual growth rate. It's projected to maintain an 11.6% CAGR over the next five years, potentially reaching AED 183.6 billion by 2028.
1. Souq（亚马逊中东站）
1. Souq (Amazon Middle East)
作为中东第一家电商平台，Souq在2017年被亚马逊收购后成为其布局中东的第一站。平台拥有2590万用户，月访问量高达7600万。
As the first e-commerce platform in the Middle East, Souq was acquired by Amazon in 2017. It boasts 25.9 million users with 76 million monthly visits.
2. Noon
2. Noon
中东地区第二大电商平台，被称为"阿拉伯地区首个电子商务平台"，拥有2590万用户，月访问量2078万。
The second largest e-commerce platform in the Middle East, known as "the first e-commerce platform in the Arab world", with 25.9 million users and 20.78 million monthly visits.
3. 速卖通AliExpress
3. AliExpress
阿里巴巴旗下平台，2024财年Q3订单增长60%，手机APP用户达818万人，月访问量6186万。
Owned by Alibaba, AliExpress saw 60% order growth in Q3 FY2024, with 8.18 million mobile app users and 61.86 million monthly visits.
4. Temu
4. Temu
拼多多海外版，年订单量610亿单，单月销售额突破50亿美元。
Pinduoduo's international version, with 61 billion annual orders and monthly sales exceeding $5 billion.
5. TikTok Shop
5. TikTok Shop
20亿访问量，10亿月活用户，70+场GMV超10万美元的直播。
2 billion visits, 1 billion MAU, and over 70 livestreams with GMV exceeding $100,000 each.
6. Namshi
6. Namshi
中东时尚电商平台，拥有1200+品牌，主要市场为沙特(58.80%)和阿联酋(22.46%)。
A Middle East fashion platform with 1,200+ brands, mainly serving Saudi Arabia (58.80%) and UAE (22.46%).
7. Mumzworld
7. Mumzworld
中东领先母婴平台，200多万用户，GMV增长15倍，主要市场为阿联酋(36.99%)和沙特(28.46%)。
The leading mother & baby platform in Middle East with 2M+ users and 15x GMV growth, mainly serving UAE (36.99%) and Saudi Arabia (28.46%).
选择建议：对于外贸企业来说，选择平台应考虑产品品类匹配度、目标市场覆盖、物流解决方案等因素。Souq和Noon适合全品类卖家，Namshi专注时尚，Mumzworld则是母婴产品的最佳选择。
Selection advice: For foreign trade companies, platform selection should consider product category matching, target market coverage, and logistics solutions. Souq and Noon suit general sellers, Namshi focuses on fashion, while Mumzworld is ideal for mother & baby products.
