外贸SEO推广指南：Facebook客户开发与谷歌竞价策略
一、Facebook关键词搜索技巧
1. Facebook Keyword Search Techniques
在Facebook上通过关键词搜索用户、公共页面和小组是最基础的客户开发方法。建议使用宽泛的关键词而非特定修饰词，以获得更多搜索结果。
Searching for users, public pages and groups via keywords is the most basic customer acquisition method. It's recommended to use broad keywords rather than specific modifiers for more search results.
二、挖掘同行客户的秘密
2. Secrets to Finding Competitors' Clients
通过查看同行主页的点赞/评论用户，可以找到潜在客户。关键操作：
By checking likes/comments on competitors' pages, you can find potential clients. Key operations:
- 在搜索栏输入产品/行业关键词
- Enter product/industry keywords in search bar
- 使用"people who work at XX公司"搜索语法
- Use "people who work at XX company" search syntax
- 通过海关数据/展会名片反向搜索
- Reverse search using customs data/exhibition cards
三、Facebook运营注意事项
3. Facebook Operation Precautions
常见错误：个人主页全是产品内容、未隐藏好友名单（应在隐私设置中设为"仅自己可见"）
Common mistakes: Personal profile full of products, not hiding friend list (should set to "Only Me" in privacy settings)
四、内容营销策略
4. Content Marketing Strategies
建议：
Recommendations:
- 建立专业公司主页
- Create professional company page
- 发布生活化内容拉近距离
- Post lifestyle content to build rapport
- 使用速推帖子增加曝光
- Use promoted posts to increase exposure
五、谷歌竞价推广要点
5. Key Points of Google Bidding
竞价策略：
Bidding strategies:
- 根据关键词商业价值设置预算
- Set budget based on keyword commercial value
- 使用智能竞价策略（如目标ROAS）
- Use smart bidding strategies (e.g. target ROAS)
- 持续优化质量得分降低CPC
- Continuously optimize quality score to reduce CPC
六、SEO推广收费标准参考
6. SEO Promotion Pricing Reference
常见收费模式：
Common pricing models:
- 按关键词难度收费（$50-$500/词）
- Charged by keyword difficulty ($50-$500/keyword)
- 按月服务费（$500-$5000/月）
- Monthly service fee ($500-$5000/month)
- 按效果付费（CPA/CPS模式）
- Performance-based (CPA/CPS model)
七、客户开发黄金法则
7. Golden Rules of Customer Development
信任建立四部曲：认识→了解→相信→认可
Trust building process: Know→Understand→Believe→Approve
每天坚持执行，客户询盘会自然增长。
Persist in execution daily, customer inquiries will grow naturally.