中国国际家居饰品展：开辟软装行业新格局与外贸机遇

中国国际家居饰品展：开辟软装行业新格局与外贸机遇

China International Home Furnishings Exhibition: Reshaping the Soft Decoration Industry and Foreign Trade Opportunities

上海2014年7月30日电 -- 2014年9月10日至14日，由中国家具协会、上海博华国际展览有限公司共同举办的"中国国际家居饰品展览会"将在上海新国际博览中心盛大开幕。作为亚洲领先的家居饰品贸易平台，本届展会以"设计与陈设"为核心主题，为参展企业、专业买家、设计师及媒体呈现一场家居饰品行业的视觉盛宴。

Shanghai, July 30, 2014 -- From September 10-14, 2014, the "China International Home Furnishings Exhibition", jointly organized by China National Furniture Association and UBM Sinoexpo, will grandly open at Shanghai New International Expo Centre. As Asia's leading home furnishings trading platform, this edition focuses on "Design and Display" as its core theme, presenting a visual feast for exhibitors, professional buyers, designers and media.

长三角软装产业崛起 | Yangtze River Delta's Soft Decoration Industry Rise

长三角地区正在成为软装设计行业的新兴力量。本届展会上，71家新品牌将首次亮相，其中40%来自华东地区，较去年增长超过100%。创意谷、迪斯凯等新锐品牌将为行业带来全新采购渠道，标志着上海正发展成为与珠三角齐名的家居饰品中心。

The Yangtze River Delta is emerging as a new force in soft decoration design. This year's exhibition will feature 71 new brands making their debut, with 40% from East China - a 100% increase from last year. Innovative brands like Creative Valley and Desky will bring new procurement channels, signaling Shanghai's development into a home furnishings hub rivaling the Pearl River Delta.

设计驱动行业发展 | Design-Driven Industry Development

展会与中国陈设艺术委员会深度合作，邀请顶尖软装设计师在E4概念馆打造沉浸式展示空间。9月12日还将举办全天软装趋势发布会，分享最新设计理念。N6B馆特别设置由知名设计师吴滨打造的Garden Cafe设计师接待站，提供咖啡沙龙、花艺课堂等特色活动。

The exhibition collaborates deeply with China Display Art Committee, inviting top soft decoration designers to create immersive displays in Hall E4. A full-day trend release conference on September 12 will share cutting-edge design concepts. Hall N6B features the Garden Cafe reception station designed by renowned designer Wu Bin, offering special events like coffee salons and floral art classes.

创新观展体验 | Innovative Visiting Experience

针对软装设计师采购习惯，展会首创"饰品功能化参观路线"，将展品分为八大类别集中展示。N3馆呈现从大家具到小饰品的完整采购流程，N6B馆则专注于定制化与高性价比产品，大幅提升采购效率。

Catering to soft decoration designers' procurement habits, the exhibition pioneers a "Functional Visiting Route", categorizing exhibits into eight types. Hall N3 displays a complete procurement process from furniture to accessories, while Hall N6B focuses on customized and cost-effective products, significantly improving procurement efficiency.

外贸与推广机遇 | Foreign Trade and Promotion Opportunities

对于服装外贸从业者而言，家居饰品展提供了跨界合作的绝佳平台。通过谷歌推广等数字营销手段，个人创业者可以有效触达全球买家。展会汇聚的优质供应商资源，为打造自主品牌提供了供应链支持。

For apparel foreign trade professionals, the exhibition offers excellent cross-industry collaboration opportunities. Through digital marketing like Google Ads, individual entrepreneurs can effectively reach global buyers. The gathering of quality suppliers provides solid supply chain support for building independent brands.

了解更多展会详情，请访问：furnishing.furniture-china.cn（9月7日前可免费预登记）

For more information, visit: furnishing.furniture-china.cn (Free pre-registration before September 7)