Lazada与Daraz战略合作：商家一键打通东南亚南亚9大市场
跨境电商迎来重大利好 | Cross-border e-commerce receives major boost
8月29日，Lazada与Daraz在联合商家大会上宣布深化合作，通过平台整合帮助商家一键覆盖东南亚和南亚9大市场。这是跨境电商领域运营最久的战略合作之一。
On August 29, Lazada and Daraz announced deepened cooperation at a joint merchant conference, helping merchants cover 9 major markets in Southeast and South Asia with one click through platform integration. This represents one of the longest-running strategic partnerships in cross-border e-commerce.
双平台协同优势 | Dual-platform synergy advantages
商家现在只需在任一平台开店，即可同时进入：
Merchants can now access all these markets by opening a store on either platform:
- 东南亚：菲律宾、马来西亚、新加坡、泰国、越南
- Southeast Asia: Philippines, Malaysia, Singapore, Thailand, Vietnam
- 南亚：巴基斯坦、孟加拉国、斯里兰卡、尼泊尔
- South Asia: Pakistan, Bangladesh, Sri Lanka, Nepal
运营效率提升 | Operational efficiency improvements
平台提供统一后台和共享物流服务：
The platforms offer unified backend and shared logistics services:
- 单个客户经理服务双平台运营
- Single account manager for both platforms
- 共享分拣中心降低物流成本
- Shared sorting centers to reduce logistics costs
- LazMall品牌可快速开通Daraz Mall
- LazMall brands can quickly open Daraz Mall
新商家扶持计划 | New merchant support programs
Lazada推出"亿级补贴、万商启航"计划：
Lazada launched the "100 Million Subsidies, 10,000 Merchants Sailing" program:
- 免保证金入驻
- No deposit required
- 90天免佣金
- 90-day commission-free period
- Daraz新商家获88美元送货补贴
- New Daraz merchants receive $88 shipping subsidy
谷歌竞价推广注意事项 | Google Ads considerations
对于跨境电商广告主，建议：
For cross-border advertisers, we recommend:
- 针对不同市场设置独立广告系列
- Set up separate campaigns for different markets
- 使用本地语言和货币
- Use local languages and currencies
- 关注各市场特殊节日
- Pay attention to local holidays
未来增长策略 | Future growth strategies
Lazada宣布三大投入方向：
Lazada announced three investment directions:
- Lazada Global Plus物流补贴计划（最高78%）
- Lazada Global Plus logistics subsidy program (up to 78%)
- 本地化履约方案升级
- Upgraded localized fulfillment solutions
- LazMall品牌孵化计划
- LazMall brand incubation program
根据毕马威报告，Lazada位居东南亚电商平台前两名。平台表示将在盈利后继续加大投入，并应用AI技术提升30%以上的转化率。
According to KPMG, Lazada ranks among the top two e-commerce platforms in Southeast Asia. The platform stated it will continue to increase investment after profitability and apply AI technology to improve conversion rates by over 30%.
