谷歌与网易强强联手：数字人才培养计划全面升级，助力职场转型
谷歌与网易强强联手：数字人才培养计划全面升级，助力职场转型
Google and NetEase Join Forces: Digital Talent Program Upgraded to Empower Career Transformation
封面新闻记者付文超 | Cover News Reporter Fu Wenchao
在数字时代，数字化技能已成为影响年轻人就业的关键因素之一。提升数字化专业知识、强化职业技能，成为众多职场人士的当务之急。
In the digital era, digital skills have become a key factor affecting young people's employment. Enhancing digital expertise and strengthening vocational skills have become top priorities for many professionals.
谷歌与经济学人联合发布的白皮书《弥合职业技能差距：助推数字化与经济发展转型》的调研显示，62%的员工希望提升数字化技能。
A whitepaper jointly released by Google and The Economist, "Bridging the Skills Gap: Driving Digital and Economic Transformation," reveals that 62% of employees want to improve their digital skills.
针对数字经济发展趋势和职场需求热点，6月29日，谷歌携手网易有道中国大学MOOC及智联招聘联合推出的线上培训和求职项目"谷歌数字人才培养计划"已连续第三年进行全面升级。
In response to digital economy trends and workplace demands, on June 29th, Google partnered with NetEase Youdao's Chinese University MOOC and Zhaopin to launch the upgraded online training and job-seeking program "Google Digital Talent Program" for the third consecutive year.
在数字营销广告课程的基础上，2023年新增谷歌开发技术方向的培训课程，带领学生群体、高校师资与新职场人共同突破进阶，更好地应对数字时代的转型。
Building upon digital marketing courses, the 2023 program introduces new Google development technology courses, helping students, university faculty, and new professionals advance their skills to better adapt to digital transformation.
课程亮点 | Program Highlights
2023年《谷歌官方出品：海外数字营销系列课程》新增第五章"谷歌智能化广告解决方案"，课程内容包括效果最大化广告系列、隐私保护的衡量解决方案以及App Campaign大解密。
The 2023 "Google Official: Overseas Digital Marketing Series" adds Chapter 5 "Google Smart Advertising Solutions", covering Performance Max campaigns, privacy-safe measurement solutions, and App Campaign insights.
同时，全新升级的"谷歌数字人才培养计划"增设了数字开发应用课程，学习者可自主探索谷歌开发产品的海量课程。这些课程不仅包含扎实的开发基础知识，还有实践性超强的Codelabs。
The upgraded program also includes digital development application courses, allowing learners to explore Google's extensive development resources. These courses feature both fundamental knowledge and highly practical Codelabs.
校企合作 | University-Enterprise Collaboration
为积极响应教育部供需就业育人项目，2023"谷歌数字人才培养计划"还将深入高校举办师资培训，将数字营销与开发知识带入日常教学课堂。
Aligning with the Ministry of Education's employment-education initiatives, the 2023 program will conduct faculty training in universities, integrating digital marketing and development knowledge into regular curricula.
相关负责人表示，通过与网易有道等教育科技企业的紧密合作，致力于培养适应技术与社会发展的数字技能人才，推动中国企业数字化升级。
Officials stated that through close collaboration with NetEase Youdao and other edtech companies, the program aims to cultivate digital talents who can adapt to technological and social changes, promoting digital transformation of Chinese enterprises.
