史上最全的谷歌SEO URL优化指南
导读/Introduction: 很多公司在没有接触系统完整的SEO知识时，公司网站在搭建和优化推广，Url命名千奇百怪。一些网站同步做国内和出海独立站优化时，通常也会将百度和谷歌seo优化规则的混淆，导致优化效果不佳。本篇文章就谷歌SEO Url优化规则进行讲解，便于您深入理解和优化网站网址结构。
Many companies lack systematic SEO knowledge when building and optimizing websites, resulting in oddly named URLs. When optimizing for both domestic and international markets, many confuse Baidu and Google SEO rules, leading to poor results. This article explains Google SEO URL optimization to help you better understand and improve your website's URL structure.
一、HTTPS协议 | HTTPS Protocol
1. 什么是HTTPS？| What is HTTPS?
HTTPS（超文本传输安全协议）是一种互联网通信协议，可保护用户计算机与网站之间传输的数据的完整性和机密性。谷歌建议所有网站尽可能都使用HTTPS.
HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data transmitted between users' computers and websites. Google recommends all websites use HTTPS whenever possible.
2. 使用HTTPS时请注意以下事项 | Important Notes for HTTPS Implementation:
- 确保HTTPS证书是最新的 | Keep your HTTPS certificate updated
- 确认您的证书涵盖与您网站对应的所有主机名 | Ensure your certificate covers all hostnames (e.g., both example.com and www.example.com)
- 使用最新版TLS库 | Use the latest TLS libraries
- 在HTTPS网页上只嵌入HTTPS内容 | Only embed HTTPS content on HTTPS pages
- 确保HTTP和HTTPS网站内容相同 | Keep HTTP and HTTPS content identical
二、子域名 vs 子目录 | Subdomains vs Subfolders
Google官方表示对待子栏目和子域名是一样的，但建议选择可以长期使用的设置。
Google states it treats subdomains and subfolders equally, but recommends choosing a setup that can be maintained long-term.
优化建议 | Optimization Tips:
- 新站建议使用子目录 | New sites should use subfolders
- 大型网站可使用子域名 | Large sites can use subdomains for specific sections (e.g., blog, support)
- 避免频繁更改URL结构 | Avoid frequent URL structure changes
三、URL命名最佳实践 | URL Naming Best Practices
1. 使用简单描述性词语 | Use Simple, Descriptive Words
示例/Example: example.com/green-dress
避免/Avoid: example.com/page1.html 或/or baseball-cards-baseball-cards.html
2. 使用连字符 | Use Hyphens
推荐/Recommended: example.com/green-dress
不推荐/Not Recommended: example.com/green_dress
3. 避免特殊字符 | Avoid Special Characters
Google建议避免在URL中使用逗号、分号、冒号、空格、引号等特殊字符。
Google recommends avoiding special characters like commas, semicolons, colons, spaces, quotes in URLs.
四、总结 | Conclusion
创建SEO友好的URL并不复杂，但需要遵循基本规范。合理的URL结构会直接影响SEO排名和流量。
Creating SEO-friendly URLs isn't complicated but requires following basic guidelines. Proper URL structure directly impacts SEO rankings and traffic.
