亚马逊Prime Day正式定档！跨境卖家备战攻略全解析
亚马逊Prime Day正式定档！跨境卖家备战攻略全解析
Amazon Prime Day Announced! Complete Guide for Cross-border Sellers
最新消息：亚马逊近日宣布第十届Prime Day将于7月16日-17日举行，覆盖美国、英国、澳大利亚等20多个国家。
Breaking News: Amazon recently announced the 10th Prime Day will be held on July 16-17, covering over 20 countries including the US, UK, and Australia.
2023年Prime Day创下历史记录：全球Prime会员购买了超过3.75亿件商品，首日销售额创亚马逊历史新高。
Record-breaking 2023 Prime Day: Prime members worldwide purchased over 375 million items, with the first day setting Amazon's all-time sales record.
卖家两极分化的预期
Divergent Seller Expectations
目前卖家群体呈现两种截然不同的态度：
Current seller sentiment shows two distinct perspectives:
- 乐观派：期待流量销量双增长
- Optimistic: Anticipating dual growth in traffic and sales
- 谨慎派：担忧价格战导致亏损
- Cautious: Concerned about losses due to price wars
六大备战策略
Six Preparation Strategies
1. 精准库存管理
1. Precise Inventory Management
- 分析历史销售数据
- Analyze historical sales data
- 优化供应链管理
- Optimize supply chain management
- 灵活库存配置
- Flexible inventory allocation
2. 智能定价策略
2. Smart Pricing Strategy
- 分析竞争对手定价
- Analyze competitor pricing
- 采用渐进式降价
- Implement gradual price reductions
3. 多渠道预热营销
3. Multi-channel Preheating Marketing
- 社交媒体宣传
- Social media promotion
- 邮件营销
- Email marketing
- 老客户优惠
- Loyal customer discounts
4. 战略广告投放
4. Strategic Advertising
- 增加亚马逊站内广告预算
- Increase Amazon PPC budget
- 考虑Google/Facebook引流
- Consider Google/Facebook traffic
5. 强化客户服务
5. Enhanced Customer Service
- 7*24小时客服支持
- 24/7 customer support
- 提前安排客服排班
- Schedule customer service in advance
6. 实时数据监测
6. Real-time Data Monitoring
- 跟踪销售数据
- Track sales data
- 分析用户行为
- Analyze user behavior
特别提示：独立站卖家也可借势Prime Day流量，开展促销活动。
Special Tip: Independent website sellers can also leverage Prime Day traffic for promotions.
如需获取更多独立站运营技巧或免费入门手册，欢迎联系我们！
For more independent website operation tips or free starter guide, please contact us!
